Module code: MAR7010-A
1. To provide a critical evaluation of the role of strategic marketing and marketing planning in corporate success.
2. To enable students to assess various strategic marketing and marketing planning issues as they relate to corporate and marketing decision making.
Importance of marketing strategy and centrality of customer satisfaction.
Assessing firm's strengths and weaknesses.
Environmental and competitor analysis.
Planning - relevance, key elements objectives and strategies for different markets requirements of a marketing audit implementation strategies