Module code: MAR7008-A
To provide you with a good understanding of the key issues in marketing communications.To enhance your understanding of the key concepts and theories underpinning current practice in marketing communications. To enhance your understanding of the various communication methods open to companies, and the means of selecting and combining them to achieve marketing objectives.
Overview of the Marketing Communications environment. Social and Technological drivers of change. Ethical issues. Regulations & controls. The benefits and challenges of achieving an Integrated approach to marketing communications. Communications theory. Advertising theory and Management. Media planning. Personal selling and negotiation. Sales promotion. Public relations. Sponsorship, Social Media, Branding and design.
Download the PDF for Marketing Communications