Module code: HWS5004-B
To develop knowledge and understanding of the relationship between the media and health and social care, in order to analyse the impact on individuals, services and organisations
Understanding the mass media; models of mass communication, pressure groups, economic influences, how stories/messages are constructed and reported.
Influences on the media; types of media and likely coverage, issues of content - how health care is represented and types of topic likely to be presented in different media, images of health, illness the NHS and healthcare professionals. The impact on health and social care; how people use the media, disjunctive reporting, social impact, impact on policy. The representation of a number of health related issues will be considered e.g. children as victims, using fear as persuasive messages in health scares, infection and lifestyle choices, stigmatising coverage in issues such as mental illness, AIDS, older people
Conveying messages; presenting information well, politics and public relations, advertising and editorial, press releases.