Module code: HWS5002-B
For students to develop an understanding of the theory and practice of health promotion and education in order to critically analyse current approaches, policies and campaigns in relation to their impact on health and wellbeing.
Approaches & Strategies. Health promotion and the idea of wellness, definitions of health, historical perspectives, international and national health promotion policies. Social marketing; marketing mix, audience analysis and segmentation, needs-led, targeted approach, limitations. Role of mass media. Community development approach, holistic concepts, participation, empowerment benefits, health inequalities. National health education and promotion campaigns. Models and values of health education and promotion, health belief model, theory of reasoned action, theory of planned behaviour, stages of change model, social learning theory, victim blaming, prejudice and ethical dilemmas. Health legislation and policy. Target setting local & national, gathering statistics, making sense of data. Planning health promotion, examples from contemporary practice, planning, management and evaluation of activities, the improvement of services, bringing about change, setting targets, using tools applied to health promotion. Health education activities and materials. Evaluating existing health campaigns.
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