To provide an advance understanding of the industry and artist expectations for short form commissioning with a particular focus on music videos. It will explore the platforms for distribution and where the end short film will be seen;
To develop appreciation of the pitfalls and best practice involved in pitching and the means of delivering a successful pitch;
To develop an expert awareness of regulations and compliance, and ethical issues.
Outline Syllabus
How, when and where to pitch a music video production.
The working of the industry and the requirements of a pitch.
The industry expectations on the role the music video plays (band reputation, selling records, entertainment) and how to handle the expectations of a record company.
Skills involved in successfully putting an idea across.
Dealing with the people who are funding the shoot and the people who are making it.