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Institutions and Audiences

Module code: FAM4013-B

Module Aims

• The module aims to introduce students to the analysis of key theoretical approaches to film and media audiences and institutions.

Outline Syllabus

• The studio system;
• Public service broadcasting;
• Ownership and control;
• Institutions and the public sphere;
• The free press;
• Regulatory frameworks;
• Consumers and producers;
• Frankfurt school critical theory;
• Uses and gratifications;
• The active audience;
• Audience research;
• Fan theory.

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