Entrepreneurship & Creativity (Executive)

Module code: EAE7010-A

Module Aims       

This module is designed to introduce you to the concept of entrepreneurship and to equip you with the knowledge and skills to engage with the entrepreneurial process. The module will examine the broader and narrower interpretations of entrepreneurship and contextualise it within the new venture creation process.  You will emerge from the course with a comprehensive understanding of the importance of entrepreneurship to economies, the role of the entrepreneur and you will be able to test these through feasibility analysis and develop business plans for new ventures.

Outline Syllabus   

(1) EXPLORING ENTERPRISE, ENTREPRENEURSHIP & INNOVATION
Defining enterprise, entrepreneurship & innovation. Entrepreneurship in the economy. Different perspectives in understanding entrepreneurship.
(2) UNDERSTANDING THE ROLE OF THE ENTREPRENEUR
Managerial versus entrepreneurial mindset. Approaches to studying entrepreneurs. Skills attitudes and behaviours associated with entrepreneurs. Developing entrepreneurial skills.
(3) RECOGNISING OPPORTUNITIES
Creativity and innovation in entrepreneurship. Sources of opportunity & innovation. Techniques for generating and evaluating new ideas. Distinguishing between ideas and opportunities.
(4) DEVELOPING, EVALUATING & SELECTING OPPORTUNITIES
Developing ideas into business opportunities. Industry and competitor analysis. Feasibility Analysis.
(5) CREATING A BUSINESS MODEL
Assessing the factors which influence the choice of business model. How to develop a business model. Recognising potential flaws in a Business Model
(6) RESOURCING THE BUSINESS & GETTING STARTED
Resources in the entrepreneurial venture. Decisions required for a new venture. Developing a Team & Networks to implement the opportunity
(7) DEVELOPING THE BUSINESS PLAN
Purpose of a business plan. Key components of a business plan. Evaluating and presenting a Business Plan
(8) GROWTH & EXIT
Building and shaping an entrepreneurial architecture. Role of the entrepreneur in the growing venture. Ingredients for success in a growing firm. Barriers to growth. Exit Strategy

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