Module code: BIS7011-B
This module is designed to develop knowledge and understanding of:
1. The business of Innovation
2. The innovation environment, including legislation and patents
3. Business structure and processers in new product development
4. Product design and evaluation of product efficacy
The innovation process; the Life Science and related products industry; Intellectual property management; Product development strategies; Clinical testing and generating claims support; Financial and risk-benefit analyses; Strategic marketing including understanding the potential of a novel or competitive new product in the market place and approaches to commercial analysis; Life skills including high impact presentations and negotiation, team working. Examples will be focused in the skin sciences and regenerative medicine areas and generally in the pharmaceutical and cosmetic science industries.
Download the PDF for Innovation in Life Science Industry From Concept to Market Place