Module code: AFE7011-A
This module aims to provide students with a sound understanding of key economic concepts relevant to household and firm level decision making, as well as government policy making. It aims to provide an overview of core economic concepts of relevance to the overall economy (macroeconomy), which impact on individuals, firms and other economic actors. A range of applications and illustrations aim to provide students with a feel for key factors influencing 'real world' decision making, as well as an appreciation of economic factors which have a profound impact on the overall macroeconomy.
Scarcity and choice. Resource allocation and markets: demand and supply/cost analysis; intervention in markets. Market structure and competition: structure, conduct and performance of companies and markets; market concentration and public competition policy. The determinants of national output/income and fluctuations in growth rates. Key economic variables: output , employment and inflation. Government fiscal, monetary and supply-side policies. Exchange rates and the balance of payments. Globalisation, international trade and international investment.
Download the PDF for Business Economics