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Business Simulation

Module code: SIB7001-A

Module Aims

The aim of this module is to develop an understanding of the importance of an integrated and interdisciplinary approach to organisational strategy and management problem solving. The module builds on the learning of the Strategic Management module to enable students to further develop their understanding of the principles and processes of strategy formulation and to test their learning through the practice of a computer based business simulation. The module provides an opportunity for MBA students to develop their ability to integrate the various management techniques, concepts and skills.

Outline Syllabus

• Simulated business decision-making involving all business functions within an organisation in a chosen industry; understanding the marketplace and key success factors; and managing the resources of an organisation with a focus on applying the value chain, the balance scorecard and other strategic management tools and techniques.