European Business and Management

Module code: SIB5006-B

Module Aims

Taking the individual firm as the basic unit of analysis for this module, the main aim is to apply strategic management tools and concepts to the challenge of managing a business in a European context, which itself is located within the broader global economic, political and social context. European business will be taken in the broad sense of companies with operations in Europe. Raising awareness of sustainable development related issues in the framework of the EU Single Market is at the core of this module.

Outline Syllabus