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National award for University's Digital Media Working Academy

19 October 12

The University of Bradford's Digital Media Working Academy has won a national award, in recognition of their services to optics, at the Association of Optometrists (AOP) awards last night in Birmingham.

The academy, based in the School of Computing, Informatics & Media, won the award last night after it was shortlisted in the 'Best Educational Video' category for the most informative, educational, promotional and entertaining video in the optical community.

The video was directed by university lecturer Jason Theaker and created in callaboration with seven university students, from computer animation and special effects courses, whose roles included writing, narration and animation.

Jason Theaker, BA Computer Animation Course Leader, said: "We are delighted with the award and hope that the general public finds the animation just as entertaining and informative.

"Working on the project was both rewarding and challenging. Our target audience was children and teenagers so we had to make the animation both informative and edgy. I just hope that the work succeeds in its main objectives, to entertain and inform. The team has worked really hard to produce a high quality piece of work that takes a different approach to the conventional information video and it is fantastic to see all their hard work rewarded."

AOP Chairman, David Shannon, commented: "This year the standard of nominations across all categories was excellent. It was no easy task for the judges to pick the shortlist." 

19 October 12

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Further information for Media Enquirers

For further information please contact the University of Bradford Press Office on 01274 23 3089/3084.

Out of office hours call 07879 437996. Alternatively, e-mail or fax on (01274) 236280.