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Free Mastering Management Workshop

3 June 10


The School of Management at the University of Bradford is offering busy executives the opportunity to sample executive education at their free Mastering Management Workshop on Thursday, 24 June at Heaton Mount Executive Education Centre, Bradford.

The workshop is led by Executive Education at the School and is aimed at decision makers who commission management development in public, private and third sector organisations. These decision makers have a unique opportunity to experience the School's management training range and can benefit from taking part in practical and interactive sessions as executive delegates.

The workshop will include sessions aimed at 'making knowledge work' - delegates will experience Executive Education and be able to apply their learning back in the workplace. This workshop will provide a great opportunity for those who commission Executive Education to sample Bradford's exciting approach to professional development and learn with peers from both the public and private sectors.

The workshop will begin with a look at the economic environment and how best to make sense of the pundits' views, followed by a session on how marketing can be used to build a strong business development culture, essential in today's challenging economic climate.

Topics covered are relevant and applicable to managers' current challenges, whichever sector they work in. Both sessions are led by Bradford's high calibre executive education specialists and give professionals a chance to learn something relevant, new and applicable back in the workplace.

Corporate Programmes Manager, from Executive education at Bradford University School of Management, Andrew Brennen said: "This is an outstanding opportunity to sample the type of challenging, thought provoking and topical Executive Education programme that the School of Management specialises in."

Nigel Goodall, Assistant Director - Corporate Finance, from PricewaterhouseCoopers LLP, has already benefited from the workshop.  He said: "I am really pleased with the workshop and the School's pragmatic approach to making the information relevant to business. I really believe you achieved your aim of making executive education enjoyable, interesting and inspirational at a great venue."

Shirley Collier, CEO from Scarborough Museums, was also very impressed with the workshop.  She said: "The workshop was stimulating, complex concepts were put across dynamically and I really appreciated the participative nature of the day."

3 June 10

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Further information for Media Enquirers

For further information please contact the University of Bradford Press Office on 01274 23 3089/3084.

Out of office hours call 07879 437996. Alternatively, e-mail press@bradford.ac.uk or fax on (01274) 236280.