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Green Dean takes first delivery of revolutionary city car

3 April 09


Professor Arthur Francis, Dean of the School of Management at the University of Bradford, is leading from the front on the University's 'green' strategy. He is the first person in Yorkshire to take delivery of a revolutionary city car aimed at slashing fuel consumption and carbon emissions.

Professor Francis, who on campus uses a bicycle to travel between meetings, calculates that his new Toyota IQ, will reduce his commuting carbon footprint by more than half and save £15 per week in petrol costs on his daily 30 mile commute between home and work.

 He said, "Unfortunately public transport from where I live is slow and inconvenient so this is a compromise which makes sound business sense. I have found the solution to my commuting needs in terms of fuel efficiency and minimizing carbon emissions. I pay no road tax and therefore no car parking fees as the University's parking charges are based on the amount of road tax paid. The University's Ecoversity strategy encourages people to adopt sustainable behaviours and lifestyles. I hope that my actions will encourage others within the university to do the same."

The Toyota IQ, launched new this year in the UK, is a small city car aimed at the eco-conscious. Less than three metres long it seats four passengers and has a surprising amount of space and comfort due to clever and inventive design.  Emitting just 99g/km of CO2, which makes it road-tax free, and performing 67 miles to the gallon, the car has won Top Gear's Small Car Award and is short-listed for the World Green Car of the Year 2009.  It incorporates six space saving innovations - an asymmetric dash board, slim seats, flat bottomed steering wheel, wheel mounted audio controls, flat fuel tank and a shrunk down air conditioning system.

Danny Holroyde, group marketing manager of West Riding Toyota said, "With rising fuel prices and increasing concern about individual carbon footprints, we hope the business community will seriously look at what the Toyota IQ has to offer."

3 April 09

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