Knowledge Transfer Network: When the difference between 5 and 4.8 is 6
Location: School of Management, University of Bradford, Emm Lane, Bradford BD9 4JL
Date and Time:
Mon 29 Jan 2018, 17:30 - 20:15
An interactive exploration and discussion of customer experience.
Topics of discussion will include:
- What is it?
- Does it really matter?
- What do customers really want?
- How to deliver it to grow a business
Registration: 17:30 - 18:00
Evening speaker: 18:00 - 19:30
Networking in The Atrium with coffee and cake: 19:30 - 20:15
Speaker: Nigel Greenwood, Entrepreneur Consultant
Nigel has worked with SMEs and corporates for 25 years to improve their customer experience, mainly with great success, but with the odd spectacular failure which he will cover in the workshop. He has helped SMEs grow income and profits by using customer journey mapping to increase lead-to-sale conversion by up to 100% and customer loyalty by up to 80%.
Nigel describes himself as just a simple Yorkshireman. He has had three books on customer experience published, and has delivered workshops worldwide.
You can expect a challenging, entertaining and occasionally controversial discussion which will give you practical tips to help your business grow.