Skip to content
Open menu Close menu

Professor David Jobber

PositionEmeritus Professor in Marketing
LocationUniversity of Bradford School of Management
Emm Lane
West Yorkshire
DepartmentSchool of Management
Telephone+44 (0)1274 234354

Teaching and Supervisory Responsibilities

David currently specialises in executive teaching and has taught courses for managers from such international companies as Allied Domecq. the BBC, BP, Bass, Croda International, Kalamazoo, Royal and Sun Alliance, Rolls Royce and Rio Tinto.

In support of teaching, David has written Principles and Practice of Marketing (McGraw-Hill), co-authored Selling and Sales Management (Pearson) and co-authored Foundations of Marketing (McGraw-Hill)


David holds a BA (Econ) from the University of Manchester, an MSc in management and business studies from the University of Warwick and a doctorate from the University of Bradford.

He has worked in marketing and sales for the TI group. Before working at Bradford, David was senior lecturer in marketing at the University of Huddersfield. He has held visiting appointments at the universities of Aston, Lancaster, Loughborough and Warwick, in the UK, and the Victoria University of Wellington, New Zealand.

He was appointed special advisor to the Research Assessment Exercise panel that rates research output from business and management schools. David also has served on the editorial boards of the International Journal of Research in Marketing, Journal of Personal Selling and Sales Management, European Journal of Marketing and the Journal of Marketing Management.

In 2008 David received the Academy of Marketing's Life Achievement award for distinguished and extraordinary services to marketing.

Research Areas

David's specialisms are in marketing information provision, sales management and pricing. He is currently involved in research projects investigating marketing information systems design, sales and marketing relations, and factors linked to successful pricing strategies.

Current Projects

Understanding the factors that affect managerial uncertainty deriving from the environment


Recent research has been published in such journals as Strategic Management Journal, Journal of Business Research, Journal of Management, and European Journal of Marketing.

Share this


Latest blog posts:

7 December - Google Top Black Talent programme – my experience

30 October - My placement at Walker Foster Solicitors

28 September - How can your business take advantage of your local university?

Read the School of Management blog