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Dr Eva Alfoldi

PositionLecturer in International Business and Strategy
Location0.15 Cartwright Building
DepartmentSchool of Management
Telephone+44 (0)1274 235313

Research Interests (key words only)

Regional management, Headquarters, Subsidiaries, Sensemaking, Structuration, Qualitative methods, Contextualisation

PhD Supervision

Eva has supervised one PhD student to date and welcomes prospective students who are interested in the strategy and structure of MNEs, headquarters-subsidiary relations or managerial sensemaking and identity in an international context.

Teaching and Supervisory Responsibilities

Eva teaches international business and strategy at various levels. She has also supervised a number of MBA projects and MSc dissertations on various topics.

Undergraduate modules

  • Understanding Strategic Management
  • Understanding Strategic Management (Distance Learning)
  • Applied Strategic Management

MBA modules

  • International Business Strategy (Distance Learning)
  • International Business Strategy (Executive, Bradford)
  • International Business Strategy (Executive, Dubai)


Eva holds a PhD in International Business and an MSc in International Finance from the University of Leeds, and a BSc in International and Financial Economics from the University of Hull. Before joining the University of Bradford, she was a Lecturer in International Business and Programme Director of the MSc International Business and Management at Manchester Business School. Prior to becoming an academic, Eva worked as a financial analyst for the investment banking firm J.P. Morgan Chase. Her teaching and research interests include strategy and structure in multinational enterprises, headquarters-subsidiary relations and regional management, market entry and international marketing, sensemaking, structuration and cross-cultural management. She is particularly interested in qualitative research methodologies and contextualisation in research. Her areas of expertise include the fast-moving consumer goods (FMCG) industry, emerging markets and transitional economies in Central and Eastern Europe. Eva has taught courses in a number of countries such as the United Arab Emirates, Finland, Malaysia, Singapore, Hong Kong and the USA. She completed the 2015 International Teachers Programme held at the China-Europe International Business School (CEIBS) in Shanghai/Beijing.

Study History

  • PhD International Business (2008) University of Leeds, UK
  • MSc International Finance (2003), University of Leeds, UK
  • BSc International and Financial Economics (2001) University of Hull, UK

Professional History

Prior to becoming an academic, Eva worked as a financial analyst for the investment banking firm J.P. Morgan Chase in London.

Research Areas

Eva is interested in a number of research areas, particularly in an international context:

  • Regional management
  • Headquarters-subsidiary relations
  • Sensemaking
  • Structuration
  • Cross-cultural management
  • Qualitative methods

Current Projects

Eva is currently working on extending her scholarly contributions about regional management mandates in MNEs, managerial sensemaking processes and contextualisation in international business research.


  • Member of the Academy of International Business (AIB)
  • Member of the Europan International Business Academy (EIBA)
  • Member of the British Academy of Management (BAM)


See Eva's publications on Bradford Scholars.

Refereed journal articles

Alfoldi, Eva A., Sara L. McGaughey and L. Jeremy Clegg (2017) Firm bosses or helpful neighbours? The ambiguity and co-construction of MNE regional management mandates. Journal of Management Studies, forthcoming. DOI: 10.1111/joms.12287

Alfoldi, Eva A., L. Jeremy Clegg and Sara L. McGaughey (2012) Coordination at the edge of the empire: The delegation of headquarters functions through regional management mandates. Journal of International Management, 18(3), 276-292. DOI: 10.1016/j.intman.2012.06.003

Sinkovics, Rudolf R. and Eva A. Alfoldi (2012) Progressive focusing and trustworthiness in qualitative research: The enabling role of computer-assisted qualitative data analysis software (CAQDAS). Management International Review, 52(6), 817-845. DOI: 10.1007/s11575-012-0140-5

Pandza, Krsto, Terry A. Wilkins and Eva A. Alfoldi (2011) Collaborative diversity in a nanotechnology innovation system: Evidence from the EU Framework Programme. Technovation, 31(9), 476-489. DOI: 10.1016/j.technovation.2011.05.003

Book chapters

Alfoldi, Eva A. and Mélanie E. Hassett (2013) Dealing with unpredictability and change in longitudinal studies of organisations: A priori versus progressive focusing approach. (in Paavilainen-Mäntymäki, Eriikka and Mélanie Hassett (eds.), “Handbook of Longitudinal Research Methods in Studies of Organizations”, Cheltenham: Edward Elgar)

Sinkovics, Rudolf R. and Eva A. Alfoldi (2012) Facilitating the interaction between theory and data in qualitative research using CAQDAS. (in Cassell, Catherine and Gillian Symon (eds.), “The Practice of Qualitative Organizational Research: Core Methods and Current Challenges”, London: Sage)

Selected conference papers and presentations

Alfoldi, Eva A. and Mélanie E. Hassett (2016) Context and contextualisation in international business. (Competitive paper, Academy of International Business UK & Ireland Conference, London, 7-9 April 2016)

Alfoldi, Eva A. (2014) Regional management mandates as tools for organisational (re)design and development. (Invited panel presentation, European International Business Academy Conference, Uppsala, 11-13 Dec 2014)

Clegg, L. Jeremy, Hanna Gajewska-De Mattos and Eva A. Alfoldi (2013) Enabling postgraduate researchers to realise their full potential: What can we learn from award-winning doctoral students? (Competitive paper, British Academy of Management Conference, Liverpool, 10-12 Sept 2013)

Alfoldi, Eva A., L. Jeremy Clegg and Sara L. McGaughey (2013) The co-construction of MNE subsidiary mandates: The role of subsidiary identity and organisational identification. (Competitive paper selected for the JIBS Paper Development Workshop, Academy of International Business Conference, Istanbul, 3-6 Jul 2013)

Alfoldi, Eva A. and Mélanie E. Hassett (2013) Challenges regarding contextualisation in IB studies: The dynamic nature of research context. (Competitive paper, Academy of International Business UK & Ireland Conference, Birmingham, 21-23 Mar 2013, Winner of Critical Perspectives on International Business Most Innovative Paper award)

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