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Raja Shuja-ul-Haq

MA Marketing and Management, 2004

Raja Shuja-ul-Haq

Having completed the Masters in Marketing and Management in 2004, Raja has gone on to fulfil various academic and managerial roles in Pakistan including, Lecturer of Marketing at Air University Islamabad and Relationship Manager at Meezan Bank in Rawalpindi. He is currently Assistant professor of Marketing at the National University of Computer and Emerging Sciences in Islamabad, Pakistan.

On choosing University of Bradford School of Management

"I applied in Bradford as it was ranked No.1 in the north of UK, and my first impression of the school was great - beautiful campus, diverse and global student body, state-of-the-art learning environment and an inspirational faculty."

Most enjoyable aspect of my time in Bradford

"I enjoyed the interactive lecture sessions, offering cross-fertility of ideas among the students; very useful assignments."

What I would change about my time at Bradford

"Nothing, all aspects of the programme exceeded my expectations."

My career since completing the Masters in Marketing and Management at Bradford

"I am an academic; so the repute of my business school in FT rankings has been a key factor in landing me in one of the best seats of higher education in my country as initially a Lecturer and within two years, promoted as an Assistant Professor."

All about my current role

"The scope of my responsibilities spreads over four key areas of lecturing including; research, corporate outreach and academic planning.

I lecture the BBA, MBA and occasionally Computer Science students in both mainstream and specialized marketing modules. 

Teaching comes to me as a passion and I enjoy every bit of it. I am the Founder and Head of ‘Marketing Mavericks’, a marketing open innovation programme held biannually at my university, which is attended by the representatives of a large number of corporations, both local and multinational.

In June 2008, I was nominated by the Board of Governors as Member of the Academic Council of the university for three years. This council is the decision-making authority over all academic issues of the six campuses of the university.

I am also the Head of the Business Case Simulation Competition @ NASCON (a grand annual inter-university event at the university); and currently spearheading the university's "High Schools' Liaison Programme / HSLP" which I initiated in January 2012. I have previously served as "Faculty Adviser" to the university's Placement Office."

Why I decided to pursue a career in teaching

"I enjoy teaching more than anything.

My career objective was to work as a permanent faculty member with an emerging, state-of-the-art business school, where ample opportunity is available for academic research, knowledge sharing and industry interaction (i.e. corporate consultancy and executive education)."

The impact my Bradford Masters Degree has had on me personally and professionally

"I developed skills necessary for a disciplined research in management; further enhanced my presentation, analysis and group-working skills (especially working in cross-cultural groups); built a network of some useful international connections; gained an international perspective to management."

My goals for the future

"I plan to pursue my PhD, hopefully from Bradford."

My advice for current and prospective MBA students

"Students aspiring to pursue a career in academia should pay special emphasis on learning the essentials of academic research; besides establishing linkages with academic and professional bodies in the UK and EU."


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