All module information is for 2026/27 entry and is subject to change.
First year
Core
Finance and Accounting for Managers
The aim of this module is to introduce students to fundamental concepts in finance, financial markets and financial accounting. The module explores the key areas of financial markets and financial decision making; it also promotes the understanding of how financial statements are constructed and ensures students have an appreciation of the usefulness and weaknesses of accounting information.
People, Work and Organisations/Work in Context
To develop an understanding of some of the key factors that impact upon and influence human behaviour in organisations and the workplace, and address ethical and corporate social responsibility issues associated with these factors whilst doing so.
To develop an awareness of the assumptions and approaches which underpin the differing theoretical perspectives employed for studying people in organisations and the workplace.
To enable you to understand your own and others' roles in organisations and the workplace more effectively.
Foundations of Marketing
To provide the student with the foundations for understanding the principles of marketing and to understand how such concepts apply to marketing practice in business.
Fundamentals of Artificial Intelligence and Data Analytics
This module introduces you to the concepts of Artificial Intelligence (AI) and Data Analytics and how they can be applied to improve organisational performance and generate competitive advantage. It will provide you with opportunities to critically reflect on the significance of AI and Data Analytics within the workplace.
Please note: you will need to study this module to be eligible to take later modules in this area beginning with OIM5015-B (Big Data Analytics for Business) at Stage 2.
OIM4012-B will deepen your understanding of key AI and Data Analytics techniques, tools and methods currently being used by organisations. You will become familiar with the societal impact of AI and the ethical dilemmas this creates, enabling you to develop your own ethical stance on the use of AI. You will also develop an awareness of skills and the fundamental data analysis techniques that are utilised in AI systems.
Principles of Responsible Management and Practice
This module introduces students to the concept of responsible business enterprise and the approaches, techniques and organisational self-assessment frameworks (PRME/Global Compact/Three Pillars of sustainable development) influencing and underpinning its development.
More broadly the module will consider the management challenges associated with ensuring such enterprises achieve their performance objectives in a sustainable global environment. In doing so, students will explore sustainable organisational performance through interrelated concepts such as; strategy, best practice/fit and techniques and frameworks for self-assessment gaining a contextual understanding of the organisational challenges in meeting both regulatory and voluntary social and environmental responsibilities.
Students will explore organisations through a range of theories including, organisation behaviour and design, operational management, leadership and ethics, ensuring they understand the factors influencing and underpinning their successful development. Furthermore, the module will introduce students to the concepts of corporate social responsibility and in doing so explore the role of government in facilitating and/or inhibiting responsible enterprise. Issues of ethical and strategic leadership and the impact of technology, data and ethics and globalisation will also be considered in this context.
Principles and Practices of International Business
This course aims to familiarise students with key concepts, terminologies, theories and frameworks of international business studies. It also encourages an in-depth discussion of the engagement between International Business and other actors such as national governments and international institutions in the context of changing global economy and an appreciation of the principles underlying the internationalisation strategies and key features of the international business environment within which firms operate.
Second year
Core
Entrepreneurship and Employability
This module introduces students to the concepts of entrepreneurship and employability, providing the knowledge and skills necessary to engage with the entrepreneurial process and enhance future career prospects. The module explores both broad and narrow interpretations of entrepreneurship and the entrepreneurial mindset, contextualising these within organisational settings and new venture creation.
Through a blend of interactive lectures, practical workshops, and activity-based learning, students develop transferable skills that enhance both employment and entrepreneurship opportunities. The module adopts a learning by doing philosophy, requiring students to engage actively with realistic business and professional challenges designed to develop core entrepreneurial and employability capabilities.
By the end of the module, students will have developed a critical understanding of entrepreneurship and employability, practical skills in opportunity identification and evaluation, and enhanced capabilities in communication, reflection, and personal development planning.
Integrated Marketing Communications
To provide students with a comprehensive understanding of the key concepts and theories underpinning current practice in the creation and delivery of effective marketing communications strategies. To provide students with practical application experience of the message design, selection and use of promotional tools and media within an integrated marketing communications campaign
Consumer Behaviour and Digital Insights
To develop the knowledge and skills that are required to understand, explain, research, and influence the behaviour of consumers.
The emergence of internet enabled digital and social media platforms have fundamentally changed the way in which organisations communicate with stakeholders and engage in marketing activities. This internet marketing course focuses on the practical application of social media and digital marketing tools in organisations with the aim of setting up and maintaining a presence in the digital and social world. Organisations of all size can leverage on digital and social media channels for marketing opportunities, but they need experts with necessary expertise to use them effectively. Therefore, this module aims to build on students existing marketing knowledge to enable them to critically evaluate and harness the power of various digital and social media platforms for successful marketing.
Students will develop a strategic understanding of how artificial intelligence, immersive technologies, and hybrid physical-digital environments are reshaping contemporary marketing practice and customer experience design.
The module equips students with the conceptual and analytical skills required to evaluate and design future-oriented marketing strategies within AI-enabled, metaverse, and immersive ecosystems.
Optional
Entrepreneurship, Creativity and Innovation
This module develops students' applied entrepreneurial capability in both new venture and organisational (intrapreneurial) contexts. Building on Level 4 foundations and complementary to the Level 5 Entrepreneurship & Employability module, it focuses on creativity for value creation, opportunity shaping, hypothesis‑driven experimentation, evidence‑based decision‑making, and professional communication. Students will work on practical entrepreneurial and intrapreneurial challenges, applying creativity and innovation processes to develop and test venture concepts, while individually completing reflective tasks that strengthen independent learning and personal development.
Consultancy Skills and Practice
1. To develop a detailed understanding of the principles of good consulting practice.
2. To provide participants with an understanding of the skills required in management consulting professional environment.
3. To prepare students to apply programme learning to businesses and organisations through consultancy projects.
Business Law and Ethics
This module aims to allow students to explore together the importance of ethical considerations and how they affect our understanding of both law and business and management practices. It also provides law students with opportunities to learn about the key legal concepts and principles relevant to business and law students gain insights into business and management issues enhancing their commercial awareness.
Strategic Management
To develop the relevant knowledge, understanding and analytical abilities to enable students to undertake an in-depth strategic analysis of a company or organisation of their choice.
Final year
Core
Final Year Business Project
To further develop the practical business and management research methodology skill and consolidate learning across the degree programme by producing an individual final year project that engages students in a significant piece of in-depth research and writing. The project creates an opportunity for you to apply the concepts, techniques and skills acquired during the previous stages of your degree to solve a business and management challenge or create a new business opportunity emphasising the responsible management principles, ethics and sustainability.
Interactive Services Marketing
To provide a critical evaluation and understanding of the key issues in services marketing and the marketing principles and theories specifically applied to service organisations. To develop knowledge of service marketing concepts and theories and enable you to apply service marketing techniques and principles in developing strategies within service organisations.
Product and Corporate Brand Management
To develop knowledge and understanding of the key principles of brand management and how the application of those principles differs for products versus organisations
Digital Campaign Planning and Content Management
Digital marketing is becoming synonymous to marketing and has evolved from just set of tactical actions into a significant element of strategy. With more options available to organisations to reach their audience than ever, organisations are more cautious of their campaign budgets and only invest in campaigns that could make the most difference. Content is often the king in successful digital campaigns with all the elements such as content curation, creation, and atomisation playing a crucial role. This module aims to encourage students to create integrated inbound marketing campaigns with digital marketing at the heart for maximising campaign reach, interaction, response and return on investments (ROI). This module also aims to encourage students to be able to evaluate the various digital marketing channels available to organisations, as well as formulate a digital marketing strategy.
Optional
Business Ethics and Social Responsibility
To provide an understanding of the philosophical and sociological context of business ethics and (corporate) social responsibility.
To introduce some of the most prominent ethical frameworks which can be used to analyse policy and practice in contemporary business organisations at both the micro and macro levels.
Innovation in Logistics and Supply Chain Management
To build on the concepts introduced in the Logistics and Supply Chain Management Module where students are introduced to the concept of supply chains/networks as an essential means of competitive advantage in all commercial/industrial activities. This module will focus on the need for change in the face of global challenges to existing business/logistics/supply chain models. The drivers for change will be identified and quantified as catalysts for innovation in supply chain design. The need for a holistic view of business models including moving to concepts such as circular business models and social enterprise models will be analysed in terms of their impact on supply chain and logistics models. Innovation in supply chain design and applying it to improve current business models is the focus for this module
Cross-Cultural Management
1. The module aims to develop an understanding of the influence of cross-cultural differences on management practices in organisations engaged in cross-frontier business activities.
2. The module seeks to equip you to be able to identify and manage problems and issues arising from cross-cultural differences.
Multinationals In Emerging Economies
The central aim of the module is to provide undergraduate students with a detailed awareness, knowledge and understanding of the opportunities, difficulties and risks of multinational business in emerging economies.
The first part of the module discusses the major features of emerging economies that companies and managers should examine to improve their chance of being successful in these economies. In particular, the module examines the possible obstacles and risks that make operating a business in emerging economy difficult and costly.
The second part provides a set of strategies and analytical tools to support foreign market entry and development in emerging economies
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Finally, the third part of the module discusses how multinationals in the world economy are no longer dominated by MNEs from the developed world. This includes assessing how companies based in emerging economies differ from those based in developed economies and how they have conquered leading positions in many industries.
