International Business and Management BSc (Hons)
BSc (Hons)
BSc (Hons)
- Typical offer for 2027
- Typical offer for 2027
- 120
- 120
- Duration
- 4 years
- 3 years
- UCAS code
- NNC2
- NN12
- Start date
- September
- September
- Location
- City Campus
- City Campus
Suitable for UK and internationalUK and international applications.
Overview
Develop the skills you need to manage business operations in the global economy.
You’ll explore key international corporate and economic issues, and get the tools and commercial insight you need to launch a managerial career anywhere in the world, or pursue entrepreneurial opportunities.
The programme examines topics such as:
- how multinationals operate in emerging economies
- implications of Brexit for European business and management
- challenges of managing across cultures
- fundamentals of strategic management
- business law and ethics
You can tailor your studies to emerging areas of interest or career aspirations through a range of optional modules in areas such as marketing, finance and human resource management.
A sandwich placement year, taken in year three of the programme, enables you to develop your skills and professional confidence - and boosts your employability on graduation.
You’ll build a broad foundation of knowledge on all aspects of business and management, ensuring you graduate as a well-rounded professional with excellent commercial awareness and an invaluable global perspective.
Develop the skills you need to manage business operations in the global economy.
You will explore key international corporate and economic issues, and get the tools and commercial insight you need to launch a managerial career anywhere in the world, or pursue entrepreneurial opportunities.
The programme examines topics such as:
- how multinationals operate in emerging economies
- implications of Brexit for European business and management
- challenges of managing across cultures
- fundamentals of strategic management
- business law and ethics
You can tailor your studies to emerging areas of interest or career aspirations through a range of optional modules in areas such as marketing, finance and human resource management.
You will build a broad foundation of knowledge on all aspects of business and management, ensuring you graduate as a well-rounded professional with excellent commercial awareness and an invaluable global perspective.
Professional accreditation
This degree is accredited by The Institute of Export and International Trade.
A number of professional accountancy bodies give exemptions for examinations taken at different stages of their professional qualification, including ICAEW, ACCA, AIA and CIMA, and CPA Australia. Depending on specific accounting modules taken, this programme may entitle students to be eligible for exemptions.
The Association of Chartered Certified Accountants (ACCA) accredit this programme. This means that, by successfully completing your degree, you are eligible for exemptions from some ACCA fundamental level examinations.
We are proud to be in an elite group of business schools to hold the triple accreditations of Equis, AMBA and AACSB, often referred to as the "Triple Crown".
This degree is accredited by The Institute of Export and International Trade.
A number of professional accountancy bodies give exemptions for examinations taken at different stages of their professional qualification, including ICAEW, ACCA, AIA and CIMA, and CPA Australia. Depending on specific accounting modules taken, this programme may entitle students to be eligible for exemptions.
The Association of Chartered Certified Accountants (ACCA) accredit this programme. This means that, by successfully completing your degree, you are eligible for exemptions from some ACCA fundamental level examinations.
We are proud to be in an elite group of business schools to hold the triple accreditations of Equis, AMBA and AACSB, often referred to as the "Triple Crown".
Entry requirements
Entry requirements
At Bradford, we take into consideration a number of factors when assessing your application.
Below outlines the typical entry requirements for this course. If you’re not sure and want to check if your qualifications would be suitable, fill in an enquiry form at the bottom of this page.
Typical offer - 120 UCAS tariff points.
At Bradford, we take into consideration a number of factors when assessing your application.
Below outlines the typical entry requirements for this course. If you’re not sure and want to check if your qualifications would be suitable, fill in an enquiry form at the bottom of this page.
Typical offer - 120 UCAS tariff points.
- A levels
BBB - there are no subject specific requirements.
- T levels
Merit - there are no specific subject requirements.
- BTEC Extended Diploma
DDM - there are no subject specific requirements.
- Applicants on Access Programmes
Meet UCAS tariff of 120 points. There are no subject specific requirements.
- International Baccalaureate Requirements
120 UCAS tariff points to include at least 2 Higher Level subjects, plus Mathematics at HL2 or SL2 and English A at SL5 or HL5 with no subskills below 4, or English B at HL5 with no subskills below 5, or SL 7 with no subskills below 6.
- Plus minimum of
GCSE English and Mathematics at grade C or 4 (equivalents accepted).
- English language requirements
6.0 overall with no sub-test less than 5.5
If you do not meet the IELTS requirement, you can take a University of Bradford pre-sessional English course. See the Language Centre for more details. For further information on English Language requirements please see the dedicated
international entry requirements page .
- A levels
BBB - there are no subject specific requirements.
- T levels
Merit - there are no specific subject requirements.
- BTEC Extended Diploma
DDM - there are no subject specific requirements.
- Applicants on Access Programmes
Meet UCAS tariff of 120 points. There are no subject specific requirements.
- International Baccalaureate Requirements
120 UCAS tariff points to include at least 2 Higher Level subjects, plus Mathematics at HL2 or SL2 and English A at SL5 or HL5 with no subskills below 4, or English B at HL5 with no subskills below 5, or SL 7 with no subskills below 6.
- Plus minimum of
GCSE English and Mathematics at grade C or 4 (equivalents accepted).
- English language requirements
6.0 overall with no sub-test less than 5.5
If you do not meet the IELTS requirement, you can take a University of Bradford pre-sessional English course. See the Language Centre for more details. For further information on English Language requirements please see the dedicated
international entry requirements page .
Transferring from another university
If you are currently studying at another university and would like to transfer to the University of Bradford, this course accepts students into the second or third year. This is called
Applications for advanced entry will be considered on a case-by-case basis and must include an official transcript (not a screenshot of a portal), all module descriptors, and relevant qualifications. Module descriptors must include learning outcomes.
Applications must be submitted through UCAS and the required documents emailed along with your UCAS Personal ID no later than 31 August prior to the course starting in September. Relevant documents should be emailed to admissions@bradford.ac.uk
Transferring from another university
If you are currently studying at another university and would like to transfer to the University of Bradford, this course accepts students into the second or third year. This is called
Applications for advanced entry will be considered on a case-by-case basis and must include an official transcript (not a screenshot of a portal), all module descriptors, and relevant qualifications. Module descriptors must include learning outcomes.
Applications must be submitted through UCAS and the required documents emailed along with your UCAS Personal ID no later than 31 August prior to the course starting in September. Relevant documents should be emailed to admissions@bradford.ac.uk
Your learning journey
All module information is for 2026/27 entry and is subject to change.
First year
Optional
Introduction to Finance
This module provides a solid introduction to fundamental concepts in finance and financial statistics. It gives an overview of the finance area and is essential to students wanting to study finance and pursue a career in finance and/or accounting.
After a brief introduction to the finance topic, the module analyses the fundamental concept of the time value of money, and then introduces the valuation of bonds and shares, capital budgeting, portfolio theory, risk and return, personal finance and financial markets. It also introduces you to some of the statistical methods used in finance.
People, Work and Organisations/Work in Context
To develop an understanding of some of the key factors that impact upon and influence human behaviour in organisations and the workplace, and address ethical and corporate social responsibility issues associated with these factors whilst doing so.
To develop an awareness of the assumptions and approaches which underpin the differing theoretical perspectives employed for studying people in organisations and the workplace.
To enable you to understand your own and others' roles in organisations and the workplace more effectively.
Operations and Technology Management
1. Help students appreciate the value of technology in operations to plans, decide and take actions as managers and workers of tomorrow.
2. Raise student understanding of different types and varieties of systems available for operations in order to exploit them for the benefit of organisations.
3. Understand how technology is acquired, and then managed in organisations.
Fundamentals of Artificial Intelligence and Data Analytics
This module introduces you to the concepts of Artificial Intelligence (AI) and Data Analytics and how they can be applied to improve organisational performance and generate competitive advantage. It will provide you with opportunities to critically reflect on the significance of AI and Data Analytics within the workplace.
Please note: you will need to study this module to be eligible to take later modules in this area beginning with OIM5015-B (Big Data Analytics for Business) at Stage 2.
OIM4012-B will deepen your understanding of key AI and Data Analytics techniques, tools and methods currently being used by organisations. You will become familiar with the societal impact of AI and the ethical dilemmas this creates, enabling you to develop your own ethical stance on the use of AI. You will also develop an awareness of skills and the fundamental data analysis techniques that are utilised in AI systems.
Core
Business Economics
To introduce you to key economic concepts, principles and policy.
To enable you to become effective business managers by attaining an understanding of the micro and macroeconomic environments of business.
To understand and analyse business and economic problems in the UK, Europe and the global economy.
To develop an economic understanding of the debates related to sustainable economic development.
Introduction to Accounting
To provide a broad understanding of financial accounting and management accounting concepts and techniques that are relevant in today's business environment. This module aims to promote the awareness of issues relating to sustainable and responsible reporting.
Foundations of Marketing
To provide the student with the foundations for understanding the principles of marketing and to understand how such concepts apply to marketing practice in business.
Principles of Responsible Management and Practice
This module introduces students to the concept of responsible business enterprise and the approaches, techniques and organisational self-assessment frameworks (PRME/Global Compact/Three Pillars of sustainable development) influencing and underpinning its development.
More broadly the module will consider the management challenges associated with ensuring such enterprises achieve their performance objectives in a sustainable global environment. In doing so, students will explore sustainable organisational performance through interrelated concepts such as; strategy, best practice/fit and techniques and frameworks for self-assessment gaining a contextual understanding of the organisational challenges in meeting both regulatory and voluntary social and environmental responsibilities.
Students will explore organisations through a range of theories including, organisation behaviour and design, operational management, leadership and ethics, ensuring they understand the factors influencing and underpinning their successful development. Furthermore, the module will introduce students to the concepts of corporate social responsibility and in doing so explore the role of government in facilitating and/or inhibiting responsible enterprise. Issues of ethical and strategic leadership and the impact of technology, data and ethics and globalisation will also be considered in this context.
Principles and Practices of International Business
This course aims to familiarise students with key concepts, terminologies, theories and frameworks of international business studies. It also encourages an in-depth discussion of the engagement between International Business and other actors such as national governments and international institutions in the context of changing global economy and an appreciation of the principles underlying the internationalisation strategies and key features of the international business environment within which firms operate.
Second year
Core
Entrepreneurship and Employability
This module introduces students to the concepts of entrepreneurship and employability, providing the knowledge and skills necessary to engage with the entrepreneurial process and enhance future career prospects. The module explores both broad and narrow interpretations of entrepreneurship and the entrepreneurial mindset, contextualising these within organisational settings and new venture creation.
Through a blend of interactive lectures, practical workshops, and activity-based learning, students develop transferable skills that enhance both employment and entrepreneurship opportunities. The module adopts a learning by doing philosophy, requiring students to engage actively with realistic business and professional challenges designed to develop core entrepreneurial and employability capabilities.
By the end of the module, students will have developed a critical understanding of entrepreneurship and employability, practical skills in opportunity identification and evaluation, and enhanced capabilities in communication, reflection, and personal development planning.
Business Law and Ethics
This module aims to allow students to explore together the importance of ethical considerations and how they affect our understanding of both law and business and management practices. It also provides law students with opportunities to learn about the key legal concepts and principles relevant to business and law students gain insights into business and management issues enhancing their commercial awareness.
International Business Strategy
The aim of this module is for you to discover and fully appreciate the vital importance of different strategies for organisations in the global business context.
Strategic Management
To develop the relevant knowledge, understanding and analytical abilities to enable students to undertake an in-depth strategic analysis of a company or organisation of their choice.
European Business and Management
Taking the individual firm as the basic unit of analysis for this module, the main aim is to apply strategic management tools and concepts to the challenge of managing a business in a European context, which itself is located within the broader global economic, political and social context. European business will be taken in the broad sense of companies with operations in Europe. Raising awareness of sustainable development related issues in the framework of the EU Single Market is at the core of this module.
Optional
Management Accounting
This module has a pre-requisite of AFE4005-B. It aims to build on the knowledge in that module to:
* Develop in students an in-depth understanding of the theory, concepts and techniques used in management accounting in order to support management decision-making processes.
* Provide students with an appropriate skills base for the formulation of management accounting solutions to problems of a management control and/or strategic management nature.
Auditing
The AFE5009-B Auditing module is designed to enhance your knowledge and understanding of auditing concepts, approaches, and skills essential for managing auditing and assurance engagements. It covers the entire audit process, from acceptance and planning to conducting, reviewing, and completing audit reporting. The module focuses on developing practical skills and a deep understanding of the theoretical underpinnings of auditing
You will learn how to manage audit engagements effectively, ensuring compliance and quality in audit processes. By the end of the module, you will be equipped to handle various auditing tasks with confidence and competence.
Multinational Finance and Investment
To introduce firms' investment and financing decisions in both national and international settings. To provide an understanding of the fundamentals of building investment portfolios. To equip with practical knowledge and understanding of the functioning of foreign exchange markets. To analyse both international and national investment strategies.
This module has a pre-requisite of AFE4004-B.
Entrepreneurship, Creativity and Innovation
This module develops students' applied entrepreneurial capability in both new venture and organisational (intrapreneurial) contexts. Building on Level 4 foundations and complementary to the Level 5 Entrepreneurship & Employability module, it focuses on creativity for value creation, opportunity shaping, hypothesis‑driven experimentation, evidence‑based decision‑making, and professional communication. Students will work on practical entrepreneurial and intrapreneurial challenges, applying creativity and innovation processes to develop and test venture concepts, while individually completing reflective tasks that strengthen independent learning and personal development.
Integrated Marketing Communications
To provide students with a comprehensive understanding of the key concepts and theories underpinning current practice in the creation and delivery of effective marketing communications strategies. To provide students with practical application experience of the message design, selection and use of promotional tools and media within an integrated marketing communications campaign
Digital and Social Media Marketing
The emergence of internet enabled digital and social media platforms have fundamentally changed the way in which organisations communicate with stakeholders and engage in marketing activities. This internet marketing course focuses on the practical application of social media and digital marketing tools in organisations with the aim of setting up and maintaining a presence in the digital and social world. Organisations of all size can leverage on digital and social media channels for marketing opportunities, but they need experts with necessary expertise to use them effectively. Therefore, this module aims to build on students existing marketing knowledge to enable them to critically evaluate and harness the power of various digital and social media platforms for successful marketing.
Third year
Study abroad or placement year.
Final year
Core
Final Year Business Project
To further develop the practical business and management research methodology skill and consolidate learning across the degree programme by producing an individual final year project that engages students in a significant piece of in-depth research and writing. The project creates an opportunity for you to apply the concepts, techniques and skills acquired during the previous stages of your degree to solve a business and management challenge or create a new business opportunity emphasising the responsible management principles, ethics and sustainability.
Current Issues in International Business
This module shall focus on International Business (IB) theories and frameworks, as well as assessing their practical applications in a turbulent global business environment.
Cross-Cultural Management
1. The module aims to develop an understanding of the influence of cross-cultural differences on management practices in organisations engaged in cross-frontier business activities.
2. The module seeks to equip you to be able to identify and manage problems and issues arising from cross-cultural differences.
Multinationals In Emerging Economies
The central aim of the module is to provide undergraduate students with a detailed awareness, knowledge and understanding of the opportunities, difficulties and risks of multinational business in emerging economies.
The first part of the module discusses the major features of emerging economies that companies and managers should examine to improve their chance of being successful in these economies. In particular, the module examines the possible obstacles and risks that make operating a business in emerging economy difficult and costly.
The second part provides a set of strategies and analytical tools to support foreign market entry and development in emerging economies
.
Finally, the third part of the module discusses how multinationals in the world economy are no longer dominated by MNEs from the developed world. This includes assessing how companies based in emerging economies differ from those based in developed economies and how they have conquered leading positions in many industries.
Optional
Financial Management
This module seeks to extend the theoretical and practical aspects of financial management. The module focuses on a wide range of important financial evaluation tools, techniques and underpinning theories relevant for decision making for business organisations in today's competitive environment. The rationale for the module is to provide students with the knowledge and skills necessary to understand the factors which impact on the making and implementation of financial decisions and to promote a critical understanding of how companies are valued.
Risk Management and Derivatives
This module aims to equip you with a sound understanding of risk governance, its methods and practicalities and its potential management through derivative products. You will develop the requisite conceptual and analytical skills for identifying the form and nature of risk, for evaluating its extent and consequences, and for formulating effective measures involving derivatives as an effective risk reduction technique. It develops new tools for risk management, but also extends those introduced in previous accounting and finance modules, enabling you to make prudent and valuable judgments.
Leading and Managing People
1.To present students with a detailed critical introduction to the history of and major developments within the field of leadership studies and related fields of people management.
2.To demonstrate the relationship between leadership, management, and organisational performance, and to develop an appreciation of challenges that this relationship might have in practical application.
3.To develop a conceptual understanding of how to translate key leadership theories, concepts, principles and techniques into practice, enabling students to manage people and processes more effectively.
Product and Corporate Brand Management
To develop knowledge and understanding of the key principles of brand management and how the application of those principles differs for products versus organisations
Digital Campaign Planning and Content Management
Digital marketing is becoming synonymous to marketing and has evolved from just set of tactical actions into a significant element of strategy. With more options available to organisations to reach their audience than ever, organisations are more cautious of their campaign budgets and only invest in campaigns that could make the most difference. Content is often the king in successful digital campaigns with all the elements such as content curation, creation, and atomisation playing a crucial role. This module aims to encourage students to create integrated inbound marketing campaigns with digital marketing at the heart for maximising campaign reach, interaction, response and return on investments (ROI). This module also aims to encourage students to be able to evaluate the various digital marketing channels available to organisations, as well as formulate a digital marketing strategy.
All module information is for 2026/27 entry and is subject to change.
First year
Optional
Introduction to Finance
This module provides a solid introduction to fundamental concepts in finance and financial statistics. It gives an overview of the finance area and is essential to students wanting to study finance and pursue a career in finance and/or accounting.
After a brief introduction to the finance topic, the module analyses the fundamental concept of the time value of money, and then introduces the valuation of bonds and shares, capital budgeting, portfolio theory, risk and return, personal finance and financial markets. It also introduces you to some of the statistical methods used in finance.
People, Work and Organisations/Work in Context
To develop an understanding of some of the key factors that impact upon and influence human behaviour in organisations and the workplace, and address ethical and corporate social responsibility issues associated with these factors whilst doing so.
To develop an awareness of the assumptions and approaches which underpin the differing theoretical perspectives employed for studying people in organisations and the workplace.
To enable you to understand your own and others' roles in organisations and the workplace more effectively.
Operations and Technology Management
1. Help students appreciate the value of technology in operations to plans, decide and take actions as managers and workers of tomorrow.
2. Raise student understanding of different types and varieties of systems available for operations in order to exploit them for the benefit of organisations.
3. Understand how technology is acquired, and then managed in organisations.
Fundamentals of Artificial Intelligence and Data Analytics
This module introduces you to the concepts of Artificial Intelligence (AI) and Data Analytics and how they can be applied to improve organisational performance and generate competitive advantage. It will provide you with opportunities to critically reflect on the significance of AI and Data Analytics within the workplace.
Please note: you will need to study this module to be eligible to take later modules in this area beginning with OIM5015-B (Big Data Analytics for Business) at Stage 2.
OIM4012-B will deepen your understanding of key AI and Data Analytics techniques, tools and methods currently being used by organisations. You will become familiar with the societal impact of AI and the ethical dilemmas this creates, enabling you to develop your own ethical stance on the use of AI. You will also develop an awareness of skills and the fundamental data analysis techniques that are utilised in AI systems.
Core
Business Economics
To introduce you to key economic concepts, principles and policy.
To enable you to become effective business managers by attaining an understanding of the micro and macroeconomic environments of business.
To understand and analyse business and economic problems in the UK, Europe and the global economy.
To develop an economic understanding of the debates related to sustainable economic development.
Introduction to Accounting
To provide a broad understanding of financial accounting and management accounting concepts and techniques that are relevant in today's business environment. This module aims to promote the awareness of issues relating to sustainable and responsible reporting.
Foundations of Marketing
To provide the student with the foundations for understanding the principles of marketing and to understand how such concepts apply to marketing practice in business.
Principles of Responsible Management and Practice
This module introduces students to the concept of responsible business enterprise and the approaches, techniques and organisational self-assessment frameworks (PRME/Global Compact/Three Pillars of sustainable development) influencing and underpinning its development.
More broadly the module will consider the management challenges associated with ensuring such enterprises achieve their performance objectives in a sustainable global environment. In doing so, students will explore sustainable organisational performance through interrelated concepts such as; strategy, best practice/fit and techniques and frameworks for self-assessment gaining a contextual understanding of the organisational challenges in meeting both regulatory and voluntary social and environmental responsibilities.
Students will explore organisations through a range of theories including, organisation behaviour and design, operational management, leadership and ethics, ensuring they understand the factors influencing and underpinning their successful development. Furthermore, the module will introduce students to the concepts of corporate social responsibility and in doing so explore the role of government in facilitating and/or inhibiting responsible enterprise. Issues of ethical and strategic leadership and the impact of technology, data and ethics and globalisation will also be considered in this context.
Principles and Practices of International Business
This course aims to familiarise students with key concepts, terminologies, theories and frameworks of international business studies. It also encourages an in-depth discussion of the engagement between International Business and other actors such as national governments and international institutions in the context of changing global economy and an appreciation of the principles underlying the internationalisation strategies and key features of the international business environment within which firms operate.
Second year
Core
Entrepreneurship and Employability
This module introduces students to the concepts of entrepreneurship and employability, providing the knowledge and skills necessary to engage with the entrepreneurial process and enhance future career prospects. The module explores both broad and narrow interpretations of entrepreneurship and the entrepreneurial mindset, contextualising these within organisational settings and new venture creation.
Through a blend of interactive lectures, practical workshops, and activity-based learning, students develop transferable skills that enhance both employment and entrepreneurship opportunities. The module adopts a learning by doing philosophy, requiring students to engage actively with realistic business and professional challenges designed to develop core entrepreneurial and employability capabilities.
By the end of the module, students will have developed a critical understanding of entrepreneurship and employability, practical skills in opportunity identification and evaluation, and enhanced capabilities in communication, reflection, and personal development planning.
Business Law and Ethics
This module aims to allow students to explore together the importance of ethical considerations and how they affect our understanding of both law and business and management practices. It also provides law students with opportunities to learn about the key legal concepts and principles relevant to business and law students gain insights into business and management issues enhancing their commercial awareness.
International Business Strategy
The aim of this module is for you to discover and fully appreciate the vital importance of different strategies for organisations in the global business context.
Strategic Management
To develop the relevant knowledge, understanding and analytical abilities to enable students to undertake an in-depth strategic analysis of a company or organisation of their choice.
European Business and Management
Taking the individual firm as the basic unit of analysis for this module, the main aim is to apply strategic management tools and concepts to the challenge of managing a business in a European context, which itself is located within the broader global economic, political and social context. European business will be taken in the broad sense of companies with operations in Europe. Raising awareness of sustainable development related issues in the framework of the EU Single Market is at the core of this module.
Optional
Management Accounting
This module has a pre-requisite of AFE4005-B. It aims to build on the knowledge in that module to:
* Develop in students an in-depth understanding of the theory, concepts and techniques used in management accounting in order to support management decision-making processes.
* Provide students with an appropriate skills base for the formulation of management accounting solutions to problems of a management control and/or strategic management nature.
Auditing
The AFE5009-B Auditing module is designed to enhance your knowledge and understanding of auditing concepts, approaches, and skills essential for managing auditing and assurance engagements. It covers the entire audit process, from acceptance and planning to conducting, reviewing, and completing audit reporting. The module focuses on developing practical skills and a deep understanding of the theoretical underpinnings of auditing
You will learn how to manage audit engagements effectively, ensuring compliance and quality in audit processes. By the end of the module, you will be equipped to handle various auditing tasks with confidence and competence.
Multinational Finance and Investment
To introduce firms' investment and financing decisions in both national and international settings. To provide an understanding of the fundamentals of building investment portfolios. To equip with practical knowledge and understanding of the functioning of foreign exchange markets. To analyse both international and national investment strategies.
This module has a pre-requisite of AFE4004-B.
Entrepreneurship, Creativity and Innovation
This module develops students' applied entrepreneurial capability in both new venture and organisational (intrapreneurial) contexts. Building on Level 4 foundations and complementary to the Level 5 Entrepreneurship & Employability module, it focuses on creativity for value creation, opportunity shaping, hypothesis‑driven experimentation, evidence‑based decision‑making, and professional communication. Students will work on practical entrepreneurial and intrapreneurial challenges, applying creativity and innovation processes to develop and test venture concepts, while individually completing reflective tasks that strengthen independent learning and personal development.
Integrated Marketing Communications
To provide students with a comprehensive understanding of the key concepts and theories underpinning current practice in the creation and delivery of effective marketing communications strategies. To provide students with practical application experience of the message design, selection and use of promotional tools and media within an integrated marketing communications campaign
Digital and Social Media Marketing
The emergence of internet enabled digital and social media platforms have fundamentally changed the way in which organisations communicate with stakeholders and engage in marketing activities. This internet marketing course focuses on the practical application of social media and digital marketing tools in organisations with the aim of setting up and maintaining a presence in the digital and social world. Organisations of all size can leverage on digital and social media channels for marketing opportunities, but they need experts with necessary expertise to use them effectively. Therefore, this module aims to build on students existing marketing knowledge to enable them to critically evaluate and harness the power of various digital and social media platforms for successful marketing.
Final year
Core
Final Year Business Project
To further develop the practical business and management research methodology skill and consolidate learning across the degree programme by producing an individual final year project that engages students in a significant piece of in-depth research and writing. The project creates an opportunity for you to apply the concepts, techniques and skills acquired during the previous stages of your degree to solve a business and management challenge or create a new business opportunity emphasising the responsible management principles, ethics and sustainability.
Current Issues in International Business
This module shall focus on International Business (IB) theories and frameworks, as well as assessing their practical applications in a turbulent global business environment.
Cross-Cultural Management
1. The module aims to develop an understanding of the influence of cross-cultural differences on management practices in organisations engaged in cross-frontier business activities.
2. The module seeks to equip you to be able to identify and manage problems and issues arising from cross-cultural differences.
Multinationals In Emerging Economies
The central aim of the module is to provide undergraduate students with a detailed awareness, knowledge and understanding of the opportunities, difficulties and risks of multinational business in emerging economies.
The first part of the module discusses the major features of emerging economies that companies and managers should examine to improve their chance of being successful in these economies. In particular, the module examines the possible obstacles and risks that make operating a business in emerging economy difficult and costly.
The second part provides a set of strategies and analytical tools to support foreign market entry and development in emerging economies
.
Finally, the third part of the module discusses how multinationals in the world economy are no longer dominated by MNEs from the developed world. This includes assessing how companies based in emerging economies differ from those based in developed economies and how they have conquered leading positions in many industries.
Optional
Financial Management
This module seeks to extend the theoretical and practical aspects of financial management. The module focuses on a wide range of important financial evaluation tools, techniques and underpinning theories relevant for decision making for business organisations in today's competitive environment. The rationale for the module is to provide students with the knowledge and skills necessary to understand the factors which impact on the making and implementation of financial decisions and to promote a critical understanding of how companies are valued.
Risk Management and Derivatives
This module aims to equip you with a sound understanding of risk governance, its methods and practicalities and its potential management through derivative products. You will develop the requisite conceptual and analytical skills for identifying the form and nature of risk, for evaluating its extent and consequences, and for formulating effective measures involving derivatives as an effective risk reduction technique. It develops new tools for risk management, but also extends those introduced in previous accounting and finance modules, enabling you to make prudent and valuable judgments.
Leading and Managing People
1.To present students with a detailed critical introduction to the history of and major developments within the field of leadership studies and related fields of people management.
2.To demonstrate the relationship between leadership, management, and organisational performance, and to develop an appreciation of challenges that this relationship might have in practical application.
3.To develop a conceptual understanding of how to translate key leadership theories, concepts, principles and techniques into practice, enabling students to manage people and processes more effectively.
Product and Corporate Brand Management
To develop knowledge and understanding of the key principles of brand management and how the application of those principles differs for products versus organisations
Digital Campaign Planning and Content Management
Digital marketing is becoming synonymous to marketing and has evolved from just set of tactical actions into a significant element of strategy. With more options available to organisations to reach their audience than ever, organisations are more cautious of their campaign budgets and only invest in campaigns that could make the most difference. Content is often the king in successful digital campaigns with all the elements such as content curation, creation, and atomisation playing a crucial role. This module aims to encourage students to create integrated inbound marketing campaigns with digital marketing at the heart for maximising campaign reach, interaction, response and return on investments (ROI). This module also aims to encourage students to be able to evaluate the various digital marketing channels available to organisations, as well as formulate a digital marketing strategy.
Teaching, learning and assessment
For all taught modules your learning will be directed, supported and reinforced through a combination of lectures, tutorials, small group seminars, virtual learning environment activities and guided private studies. Generally, for each module, you will attend one lecture and one tutorial each week during which you will be in direct contact with teaching staff.
Methods of assessment vary according to the learning outcomes of particular modules and the stage of study. Accordingly, a mixture of examinations, essays, group work and presentations will be used in assessment of your work.
The School of Management is committed to demonstrating the relevance of taught material to real business problems; you can expect to see guest industry lectures and the use of real industry sponsored business problems for assessment purposes.
Teaching, learning and assessment
For all taught modules your learning will be directed, supported and reinforced through a combination of lectures, tutorials, small group seminars, virtual learning environment activities and guided private studies. Generally, for each module, you will attend one lecture and one tutorial each week during which you will be in direct contact with teaching staff.
Methods of assessment vary according to the learning outcomes of particular modules and the stage of study. Accordingly, a mixture of examinations, essays, group work and presentations will be used in assessment of your work.
The School of Management is committed to demonstrating the relevance of taught material to real business problems; you can expect to see guest industry lectures and the use of real industry sponsored business problems for assessment purposes.
Fees, finance and scholarships
Tuition fee
- UK: £10,050 (sandwich year: £2,006) per year
- International: £16,500 (Sandwich year: £3,294) per year
The University of Bradford will charge home rate tuition fees up to the maximum allowed by the UK Government. For 2027/28, those fees are still to be confirmed.
Should the UK Government choose to increase the maximum tuition fee allowed in the second and subsequent years of your course, the University will raise tuition fees in line with UK Government policy and approvals.
Tuition fee
- UK: £10,050 per year
- International: £16,500 per year
The University of Bradford will charge home rate tuition fees up to the maximum allowed by the UK Government. For 2027/28, those fees are still to be confirmed.
Should the UK Government choose to increase the maximum tuition fee allowed in the second and subsequent years of your course, the University will raise tuition fees in line with UK Government policy and approvals.
Lifelong Learning Entitlement (LLE)
From January 2027, the UK government will introduce the Lifelong Learning Entitlement (LLE), offering a more flexible way to study. It is designed to support learners at different stages of their student journey or career, whether you want to retrain, upskill, or change direction. For further information about the variety of options available to help fund your studies and maximise the support available, see our funding your studies section.
Lifelong Learning Entitlement (LLE)
From January 2027, the UK government will introduce the Lifelong Learning Entitlement (LLE), offering a more flexible way to study. It is designed to support learners at different stages of their student journey or career, whether you want to retrain, upskill, or change direction. For further information about the variety of options available to help fund your studies and maximise the support available, see our funding your studies section.
Additional course costs
While there are no compulsory additional costs associated with this course, there may be general additional costs that you may incur as a student. A list of the sort of costs you might expect can be found on our fees and finance section.
While there are no compulsory additional costs associated with this course, there may be general additional costs that you may incur as a student. A list of the sort of costs you might expect can be found on our fees and finance section.
Funding your studies
It can be hard to know what financial help is available to you as a student.
Further information about the variety of options that can help fund your studies and maximise the money available to you is available on our funding your studies section.
Scholarships
Every year we award numerous non-repayable scholarships to UK, EU and international students on the basis of academic excellence, personal circumstances or economic hardship. For full details, visit our scholarships section.
Career prospects
There is a growing demand for managers who have a global perspective, and this course equips you with a number of skills that make you attractive to a range of employers, particularly multinational enterprises.
Among the organisations to have recently employed our graduates are multinational companies such as Provident Financial, Santander, Cummins and National Australia Group.
Career opportunities
The University is committed to helping students develop and enhance employability and this is an integral part of many programmes. Specialist support is available throughout the course from Career and Employability Services including help to find part-time work while studying, placements, vacation work and graduate vacancies. Students are encouraged to access this support at an early stage and to use the extensive resources on the careers section.
Study abroad
We have opportunities for students to study, work or volunteer in more than 150 countries across the world and will support you every step of the way.
Support for your studies
At Bradford, we’re committed to supporting your success, well-being and future ambitions. We’re here to provide everything you need to make the most of your time with us, ensuring you not only excel in your studies, but also step confidently into the world of graduate employment. In addition to the support you receive from your academic tutors, our Student Support Services are here for you throughout your journey - before, during, and after your studies.
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Terms and conditions of study
The University has a set of terms and conditions for all students accepting an offer to study on a course here at Bradford. This is called The Student Contract. This document sets out the Terms and Conditions which apply when you accept an offer of a place on a programme of study at the University of Bradford.
View our Student Contract for further details.
Transparency statement
Information about this programme and its modules has been published in advance of the academic year to which it applies. Every effort has been made to ensure that the information is accurate at the time of publication, but changes may occur given the interval between publishing and commencement of teaching. Any change which impacts the terms and conditions of an applicant’s offer will be communicated to them.