Marketing MSc

MSc Dissertation

To provide you with knowledge/skills to: 1. carry out a project that investigates in depth a management issue, based on knowledge/experience gained in the taught modules;2. critically evaluate and synthesise relevant ideas, approaches, theories and models of management, and gain appreciation of practical issues faced by managers; 3. use project management skills, from scoping to delivery; 4. utilise literature relating to your topic, to develop appropriate questions and evidence-based answers.

Marketing Planning and Strategy

1. To provide a critical evaluation of the concepts and principles of marketing and their applications.

2. To enable you to assess marketing issues and dilemmas as they relate to corporate decision-making.

3. Recognise current and past marketing practices and relate to theoretical understanding acquired.

4. Illustrate understanding of theories learnt in resolving contemporary marketing challenges.

International Marketing

To develop knowledge and understanding of key international marketing principles and practices;

To develop analytical, problem-solving and decision-making skills both individually and as a part of a team in the context of international marketing.

Consumer Behaviour and Insights in the Digital Age

To develop the knowledge and skills that are required to understand, explain, research, and influence the behaviour of consumers in digital age by focusing on the way technologies and internet affect consumer decision making process. To enable students to be able to critically discuss consumer behaviour concepts within the context of marketing management/digital marketing and in a wider, societal context, through experience in the use of traditional and digital models, frameworks and techniques. To provide understanding of what consumer insights are and how companies can gain them using social media.

Digital Business and Marketing Strategy Simulation

Digital business are the new age businesses converging digital and physical worlds disrupting existing business models and traditional business practices. The digital business of today are different from traditional businesses in terms of presence and integration of digital tools and techniques, including connected devices and intelligent systems, with physical resources, people and systems to create better customer experiences. This could be the incorporation of intelligence devices (3D printer, bots and sensors) into products and services to reenvisage the business landscape.

This module will provide a critical evaluation of the role of Business Strategy and digital marketing in corporate success. It will enable students to assess various digital and strategic marketing planning issues as they relate to corporate and marketing decision making.

Strategic Brand Management

To develop knowledge and understanding of the key principles of brand management and how the application of those principles differs for products versus organisations.

Service Marketing

To provide a critical evaluation and understanding of the key issues in services marketing and the marketing principles and theories specifically applied to service organisations. To develop knowledge of service marketing concepts and theories and enable you to apply service marketing techniques and principles in developing strategies within service organisations.

Entrepreneurship and Innovation

This module provides students with a critical understanding of the theories, processes, and practices of entrepreneurship and innovation, whether in new start-ups or within existing organisations. Through a blend of academic rigour and practical application, students will develop the knowledge and skills required to identify, evaluate, and develop new venture opportunities. The module adopts a learning by doing philosophy, requiring students to work in teams to ideate and present a venture concept, mirroring the real-world journey of entrepreneurial founders and 'innovators' within organisations.

Developing Skills for Business Leadership

The aim of this module is for students to develop self-awareness of their own strengths and weaknesses as leaders, managers and colleagues. It is primarily concerned with the development of skills of personal reflection and professional development and skills pivotal to successful management practice and effective leadership. These include thinking and decision-making skills, a range of team-working and interpersonal skills and others associated with developing personal effectiveness. The module also seeks to develop higher-level people management skills and provides opportunities for applied learning and continuous professional development.

Digital Marketing Metrics

The module outlines the significance of selecting effective marketing metrics and employing appropriate analysis to ensure effective marketing decision making in a digital world. It provides an overview of the various marketing metrics used to determine the effectiveness of marketing activities in a contemporary environment. It examines the importance of managing marketing online and offline data to measure the effectiveness of campaigns across the marketing channels. Overall, it outlines the role of traditional marketing metrics along with the contemporary digital marketing metrics to achieve marketing insights and assists management in strategic decision making.

Cross Cultural Management

1. The module aims to develop a comprehensive understanding of the influence of cross-cultural differences on management practices in organisations engaged in cross-frontier business activities.

2. The module seeks to equip you to be able to identify and manage problems and issues arising from cross-cultural differences.

3. The module aims to assess the problems arising from cross-cultural differences for the formulation and implementation of business ethics and CSR policies by multinational corporations.

Corporate Social Responsibility

1. To develop your theoretical understanding of organisational activities and the complexities that arise in the management of sustainability, business ethics, and CSR as a consequence of the interrelationships that exist between them.

2. Develop your competence in a range of analytical and personal skills to enable you to make an effective and immediate contribution to the performance of an organisation in terms of sustainability, business ethics, and CSR.

3. Develop your critical awareness of the current issues affecting sustainability, business ethics, and CSR.

International Masters Summer School

To draw your attention to contemporary issues relating to sustainability and the circular economy faced by businesses internationally and introduce you to innovative ideas that are used by organisations to become more sustainable. To further develop your skills in communication, critical analysis, negotiation, leadership and presentation in an international context. The business simulation focus on sustainable development will assist you in developing an understanding of the principles and processes of strategy formulation & the ability to identify the inter-relatedness of international business functions as well as business challenges caused by resource constraints internally and externally in an eco-social environment globally.

International Masters Summer School (Attendance)

To draw your attention to contemporary issues relating to sustainability and the circular economy faced by businesses internationally and introduce you to innovative ideas that are used by organisations to become more sustainable. To further develop your skills in communication, critical analysis, negotiation, leadership and presentation in an international context. The business simulation focus on sustainable development will assist you in developing an understanding of the principles and processes of strategy formulation & the ability to identify the inter-relatedness of international business functions as well as business challenges caused by resource constraints internally and externally in an eco-social environment globally

MSc Dissertation

To provide you with knowledge/skills to: 1. carry out a project that investigates in depth a management issue, based on knowledge/experience gained in the taught modules;2. critically evaluate and synthesise relevant ideas, approaches, theories and models of management, and gain appreciation of practical issues faced by managers; 3. use project management skills, from scoping to delivery; 4. utilise literature relating to your topic, to develop appropriate questions and evidence-based answers.

Marketing Planning and Strategy

1. To provide a critical evaluation of the concepts and principles of marketing and their applications.

2. To enable you to assess marketing issues and dilemmas as they relate to corporate decision-making.

3. Recognise current and past marketing practices and relate to theoretical understanding acquired.

4. Illustrate understanding of theories learnt in resolving contemporary marketing challenges.

International Marketing

To develop knowledge and understanding of key international marketing principles and practices;

To develop analytical, problem-solving and decision-making skills both individually and as a part of a team in the context of international marketing.

Consumer Behaviour and Insights in the Digital Age

To develop the knowledge and skills that are required to understand, explain, research, and influence the behaviour of consumers in digital age by focusing on the way technologies and internet affect consumer decision making process. To enable students to be able to critically discuss consumer behaviour concepts within the context of marketing management/digital marketing and in a wider, societal context, through experience in the use of traditional and digital models, frameworks and techniques. To provide understanding of what consumer insights are and how companies can gain them using social media.

Digital Business and Marketing Strategy Simulation

Digital business are the new age businesses converging digital and physical worlds disrupting existing business models and traditional business practices. The digital business of today are different from traditional businesses in terms of presence and integration of digital tools and techniques, including connected devices and intelligent systems, with physical resources, people and systems to create better customer experiences. This could be the incorporation of intelligence devices (3D printer, bots and sensors) into products and services to reenvisage the business landscape.

This module will provide a critical evaluation of the role of Business Strategy and digital marketing in corporate success. It will enable students to assess various digital and strategic marketing planning issues as they relate to corporate and marketing decision making.

Strategic Brand Management

To develop knowledge and understanding of the key principles of brand management and how the application of those principles differs for products versus organisations.

Service Marketing

To provide a critical evaluation and understanding of the key issues in services marketing and the marketing principles and theories specifically applied to service organisations. To develop knowledge of service marketing concepts and theories and enable you to apply service marketing techniques and principles in developing strategies within service organisations.

Entrepreneurship and Innovation

This module provides students with a critical understanding of the theories, processes, and practices of entrepreneurship and innovation, whether in new start-ups or within existing organisations. Through a blend of academic rigour and practical application, students will develop the knowledge and skills required to identify, evaluate, and develop new venture opportunities. The module adopts a learning by doing philosophy, requiring students to work in teams to ideate and present a venture concept, mirroring the real-world journey of entrepreneurial founders and 'innovators' within organisations.

Developing Skills for Business Leadership

The aim of this module is for students to develop self-awareness of their own strengths and weaknesses as leaders, managers and colleagues. It is primarily concerned with the development of skills of personal reflection and professional development and skills pivotal to successful management practice and effective leadership. These include thinking and decision-making skills, a range of team-working and interpersonal skills and others associated with developing personal effectiveness. The module also seeks to develop higher-level people management skills and provides opportunities for applied learning and continuous professional development.

Digital Marketing Metrics

The module outlines the significance of selecting effective marketing metrics and employing appropriate analysis to ensure effective marketing decision making in a digital world. It provides an overview of the various marketing metrics used to determine the effectiveness of marketing activities in a contemporary environment. It examines the importance of managing marketing online and offline data to measure the effectiveness of campaigns across the marketing channels. Overall, it outlines the role of traditional marketing metrics along with the contemporary digital marketing metrics to achieve marketing insights and assists management in strategic decision making.

Cross Cultural Management

1. The module aims to develop a comprehensive understanding of the influence of cross-cultural differences on management practices in organisations engaged in cross-frontier business activities.

2. The module seeks to equip you to be able to identify and manage problems and issues arising from cross-cultural differences.

3. The module aims to assess the problems arising from cross-cultural differences for the formulation and implementation of business ethics and CSR policies by multinational corporations.

Corporate Social Responsibility

1. To develop your theoretical understanding of organisational activities and the complexities that arise in the management of sustainability, business ethics, and CSR as a consequence of the interrelationships that exist between them.

2. Develop your competence in a range of analytical and personal skills to enable you to make an effective and immediate contribution to the performance of an organisation in terms of sustainability, business ethics, and CSR.

3. Develop your critical awareness of the current issues affecting sustainability, business ethics, and CSR.

International Masters Summer School

To draw your attention to contemporary issues relating to sustainability and the circular economy faced by businesses internationally and introduce you to innovative ideas that are used by organisations to become more sustainable. To further develop your skills in communication, critical analysis, negotiation, leadership and presentation in an international context. The business simulation focus on sustainable development will assist you in developing an understanding of the principles and processes of strategy formulation & the ability to identify the inter-relatedness of international business functions as well as business challenges caused by resource constraints internally and externally in an eco-social environment globally.

International Masters Summer School (Attendance)

To draw your attention to contemporary issues relating to sustainability and the circular economy faced by businesses internationally and introduce you to innovative ideas that are used by organisations to become more sustainable. To further develop your skills in communication, critical analysis, negotiation, leadership and presentation in an international context. The business simulation focus on sustainable development will assist you in developing an understanding of the principles and processes of strategy formulation & the ability to identify the inter-relatedness of international business functions as well as business challenges caused by resource constraints internally and externally in an eco-social environment globally

MSc Dissertation

To provide you with knowledge/skills to: 1. carry out a project that investigates in depth a management issue, based on knowledge/experience gained in the taught modules;2. critically evaluate and synthesise relevant ideas, approaches, theories and models of management, and gain appreciation of practical issues faced by managers; 3. use project management skills, from scoping to delivery; 4. utilise literature relating to your topic, to develop appropriate questions and evidence-based answers.

Marketing Planning and Strategy

1. To provide a critical evaluation of the concepts and principles of marketing and their applications.

2. To enable you to assess marketing issues and dilemmas as they relate to corporate decision-making.

3. Recognise current and past marketing practices and relate to theoretical understanding acquired.

4. Illustrate understanding of theories learnt in resolving contemporary marketing challenges.

International Marketing

To develop knowledge and understanding of key international marketing principles and practices;

To develop analytical, problem-solving and decision-making skills both individually and as a part of a team in the context of international marketing.

Consumer Behaviour and Insights in the Digital Age

To develop the knowledge and skills that are required to understand, explain, research, and influence the behaviour of consumers in digital age by focusing on the way technologies and internet affect consumer decision making process. To enable students to be able to critically discuss consumer behaviour concepts within the context of marketing management/digital marketing and in a wider, societal context, through experience in the use of traditional and digital models, frameworks and techniques. To provide understanding of what consumer insights are and how companies can gain them using social media.

Digital Business and Marketing Strategy Simulation

Digital business are the new age businesses converging digital and physical worlds disrupting existing business models and traditional business practices. The digital business of today are different from traditional businesses in terms of presence and integration of digital tools and techniques, including connected devices and intelligent systems, with physical resources, people and systems to create better customer experiences. This could be the incorporation of intelligence devices (3D printer, bots and sensors) into products and services to reenvisage the business landscape.

This module will provide a critical evaluation of the role of Business Strategy and digital marketing in corporate success. It will enable students to assess various digital and strategic marketing planning issues as they relate to corporate and marketing decision making.

Strategic Brand Management

To develop knowledge and understanding of the key principles of brand management and how the application of those principles differs for products versus organisations.

Service Marketing

To provide a critical evaluation and understanding of the key issues in services marketing and the marketing principles and theories specifically applied to service organisations. To develop knowledge of service marketing concepts and theories and enable you to apply service marketing techniques and principles in developing strategies within service organisations.

Entrepreneurship and Innovation

This module provides students with a critical understanding of the theories, processes, and practices of entrepreneurship and innovation, whether in new start-ups or within existing organisations. Through a blend of academic rigour and practical application, students will develop the knowledge and skills required to identify, evaluate, and develop new venture opportunities. The module adopts a learning by doing philosophy, requiring students to work in teams to ideate and present a venture concept, mirroring the real-world journey of entrepreneurial founders and 'innovators' within organisations.

Developing Skills for Business Leadership

The aim of this module is for students to develop self-awareness of their own strengths and weaknesses as leaders, managers and colleagues. It is primarily concerned with the development of skills of personal reflection and professional development and skills pivotal to successful management practice and effective leadership. These include thinking and decision-making skills, a range of team-working and interpersonal skills and others associated with developing personal effectiveness. The module also seeks to develop higher-level people management skills and provides opportunities for applied learning and continuous professional development.

Digital Marketing Metrics

The module outlines the significance of selecting effective marketing metrics and employing appropriate analysis to ensure effective marketing decision making in a digital world. It provides an overview of the various marketing metrics used to determine the effectiveness of marketing activities in a contemporary environment. It examines the importance of managing marketing online and offline data to measure the effectiveness of campaigns across the marketing channels. Overall, it outlines the role of traditional marketing metrics along with the contemporary digital marketing metrics to achieve marketing insights and assists management in strategic decision making.

Cross Cultural Management

1. The module aims to develop a comprehensive understanding of the influence of cross-cultural differences on management practices in organisations engaged in cross-frontier business activities.

2. The module seeks to equip you to be able to identify and manage problems and issues arising from cross-cultural differences.

3. The module aims to assess the problems arising from cross-cultural differences for the formulation and implementation of business ethics and CSR policies by multinational corporations.

Corporate Social Responsibility

1. To develop your theoretical understanding of organisational activities and the complexities that arise in the management of sustainability, business ethics, and CSR as a consequence of the interrelationships that exist between them.

2. Develop your competence in a range of analytical and personal skills to enable you to make an effective and immediate contribution to the performance of an organisation in terms of sustainability, business ethics, and CSR.

3. Develop your critical awareness of the current issues affecting sustainability, business ethics, and CSR.

International Masters Summer School

To draw your attention to contemporary issues relating to sustainability and the circular economy faced by businesses internationally and introduce you to innovative ideas that are used by organisations to become more sustainable. To further develop your skills in communication, critical analysis, negotiation, leadership and presentation in an international context. The business simulation focus on sustainable development will assist you in developing an understanding of the principles and processes of strategy formulation & the ability to identify the inter-relatedness of international business functions as well as business challenges caused by resource constraints internally and externally in an eco-social environment globally.

International Masters Summer School (Attendance)

To draw your attention to contemporary issues relating to sustainability and the circular economy faced by businesses internationally and introduce you to innovative ideas that are used by organisations to become more sustainable. To further develop your skills in communication, critical analysis, negotiation, leadership and presentation in an international context. The business simulation focus on sustainable development will assist you in developing an understanding of the principles and processes of strategy formulation & the ability to identify the inter-relatedness of international business functions as well as business challenges caused by resource constraints internally and externally in an eco-social environment globally

MSc Dissertation

To provide you with knowledge/skills to: 1. carry out a project that investigates in depth a management issue, based on knowledge/experience gained in the taught modules;2. critically evaluate and synthesise relevant ideas, approaches, theories and models of management, and gain appreciation of practical issues faced by managers; 3. use project management skills, from scoping to delivery; 4. utilise literature relating to your topic, to develop appropriate questions and evidence-based answers.

Marketing Planning and Strategy

1. To provide a critical evaluation of the concepts and principles of marketing and their applications.

2. To enable you to assess marketing issues and dilemmas as they relate to corporate decision-making.

3. Recognise current and past marketing practices and relate to theoretical understanding acquired.

4. Illustrate understanding of theories learnt in resolving contemporary marketing challenges.

International Marketing

To develop knowledge and understanding of key international marketing principles and practices;

To develop analytical, problem-solving and decision-making skills both individually and as a part of a team in the context of international marketing.

Consumer Behaviour and Insights in the Digital Age

To develop the knowledge and skills that are required to understand, explain, research, and influence the behaviour of consumers in digital age by focusing on the way technologies and internet affect consumer decision making process. To enable students to be able to critically discuss consumer behaviour concepts within the context of marketing management/digital marketing and in a wider, societal context, through experience in the use of traditional and digital models, frameworks and techniques. To provide understanding of what consumer insights are and how companies can gain them using social media.

Digital Business and Marketing Strategy Simulation

Digital business are the new age businesses converging digital and physical worlds disrupting existing business models and traditional business practices. The digital business of today are different from traditional businesses in terms of presence and integration of digital tools and techniques, including connected devices and intelligent systems, with physical resources, people and systems to create better customer experiences. This could be the incorporation of intelligence devices (3D printer, bots and sensors) into products and services to reenvisage the business landscape.

This module will provide a critical evaluation of the role of Business Strategy and digital marketing in corporate success. It will enable students to assess various digital and strategic marketing planning issues as they relate to corporate and marketing decision making.

Strategic Brand Management

To develop knowledge and understanding of the key principles of brand management and how the application of those principles differs for products versus organisations.

Service Marketing

To provide a critical evaluation and understanding of the key issues in services marketing and the marketing principles and theories specifically applied to service organisations. To develop knowledge of service marketing concepts and theories and enable you to apply service marketing techniques and principles in developing strategies within service organisations.

Entrepreneurship and Innovation

This module provides students with a critical understanding of the theories, processes, and practices of entrepreneurship and innovation, whether in new start-ups or within existing organisations. Through a blend of academic rigour and practical application, students will develop the knowledge and skills required to identify, evaluate, and develop new venture opportunities. The module adopts a learning by doing philosophy, requiring students to work in teams to ideate and present a venture concept, mirroring the real-world journey of entrepreneurial founders and 'innovators' within organisations.

Developing Skills for Business Leadership

The aim of this module is for students to develop self-awareness of their own strengths and weaknesses as leaders, managers and colleagues. It is primarily concerned with the development of skills of personal reflection and professional development and skills pivotal to successful management practice and effective leadership. These include thinking and decision-making skills, a range of team-working and interpersonal skills and others associated with developing personal effectiveness. The module also seeks to develop higher-level people management skills and provides opportunities for applied learning and continuous professional development.

Digital Marketing Metrics

The module outlines the significance of selecting effective marketing metrics and employing appropriate analysis to ensure effective marketing decision making in a digital world. It provides an overview of the various marketing metrics used to determine the effectiveness of marketing activities in a contemporary environment. It examines the importance of managing marketing online and offline data to measure the effectiveness of campaigns across the marketing channels. Overall, it outlines the role of traditional marketing metrics along with the contemporary digital marketing metrics to achieve marketing insights and assists management in strategic decision making.

Cross Cultural Management

1. The module aims to develop a comprehensive understanding of the influence of cross-cultural differences on management practices in organisations engaged in cross-frontier business activities.

2. The module seeks to equip you to be able to identify and manage problems and issues arising from cross-cultural differences.

3. The module aims to assess the problems arising from cross-cultural differences for the formulation and implementation of business ethics and CSR policies by multinational corporations.

Corporate Social Responsibility

1. To develop your theoretical understanding of organisational activities and the complexities that arise in the management of sustainability, business ethics, and CSR as a consequence of the interrelationships that exist between them.

2. Develop your competence in a range of analytical and personal skills to enable you to make an effective and immediate contribution to the performance of an organisation in terms of sustainability, business ethics, and CSR.

3. Develop your critical awareness of the current issues affecting sustainability, business ethics, and CSR.

International Masters Summer School

To draw your attention to contemporary issues relating to sustainability and the circular economy faced by businesses internationally and introduce you to innovative ideas that are used by organisations to become more sustainable. To further develop your skills in communication, critical analysis, negotiation, leadership and presentation in an international context. The business simulation focus on sustainable development will assist you in developing an understanding of the principles and processes of strategy formulation & the ability to identify the inter-relatedness of international business functions as well as business challenges caused by resource constraints internally and externally in an eco-social environment globally.

International Masters Summer School (Attendance)

To draw your attention to contemporary issues relating to sustainability and the circular economy faced by businesses internationally and introduce you to innovative ideas that are used by organisations to become more sustainable. To further develop your skills in communication, critical analysis, negotiation, leadership and presentation in an international context. The business simulation focus on sustainable development will assist you in developing an understanding of the principles and processes of strategy formulation & the ability to identify the inter-relatedness of international business functions as well as business challenges caused by resource constraints internally and externally in an eco-social environment globally