Digital and Strategic Marketing

MSc

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Suitable for applications.

Overview

The MSc in Digital and Strategic Marketing develops the specialist knowledge and skills you need to pursue a career in the sector.

You will develop your working knowledge of digital and strategic marketing tools and techniques, and learn how to integrate them to plan and implement successful marketing programmes and initiatives. There is a strong emphasis on practical application, with opportunities to develop your analytical and problem-solving abilities through the use of case studies and strategic marketing simulations.

The application of theories and tools to real industry scenarios enables you to use industry information and analyse various data sources to make optimal strategic marketing decisions.

The programme will enable you to pursue appropriate careers in the field of strategic marketing, branding, advertising, digital marketing and non-profit organisation applying the highest professional standards. The programme serves also as preparation for further study or an academic career in marketing.

Learning from academics and student peers from around the world gives you an invaluable perspective on the issues and challenges facing marketers in today’s global business environment.

Our tutors and lecturers include both working practitioners in marketing and internationally recognised academics who conduct world-class research, which is regularly published in leading marketing journals.

Professional accreditation

We are proud to be in an elite group of business schools to hold the triple accreditations of Equis, AMBA and AACSB, often referred to as the "Triple Crown".

This programme is recognised by the Chartered Institute of Marketing (CIM) as an Accredited Degree. CIM offers a range of professionally recognised Marketing and Digital Marketing qualifications designed to develop core skills needed for modern marketers.

Completing this degree provides exemptions from CIM certificates and diplomas for the following CIM modules: Marketing Essentials (FdC), Marketing Impact (C), Planning Integrated Campaigns (C), Strategy and Planning (D). This means you'll save money and time if you choose to study for a CIM qualification within five years of graduating from Bradford.

The case study module has given me insight into the practical application of my marketing skills and techniques, and how to incorporate them into real-life business projects.

Sravani, MSc Digital and Strategic Marketing

Entry requirements

Candidates for the MSc in Digital and Strategic Marketing will normally have a first degree or its equivalent in any discipline from an approved higher education institute.

Usual entry requirement is: a UK degree 2:2 degree or its equivalent in any discipline from an approved higher education institution. Equivalent professional qualifications will also be eligible if supported with appropriate practical experience. Further information is available in our international section.

As the programme is delivered entirely in English, applicants must be able to demonstrate proficiency in the English language thus, UK educated students must have a GCSE grade 4 (C) or above.

Applications are welcome from students with non-standard qualifications or mature students (those over 21 years of age on entry) with significant relevant experience.

English language requirements: IELTS: 6.0 overall, with no sub-test less than 5.5.

Your learning journey

All module information is for 2025 entry, and is subject to change.

First Year

Core

Strategic Brand Management
Consumer Behaviour and insights in the Digital Age
Digital Business and Marketing Strategy Simulation
Digital Marketing, Campaign Planning and Analytics
Dissertation
Digital Marketing Metrics
Marketing Communications in the Digital World

Optional

Teaching, learning and assessment

The programme is summatively assessed by a mixture of written examinations, assessed coursework, case studies, group projects, simulation and multimedia presentations.

Assessment is integrated with learning and teaching to support and demonstrate achievement of the learning outcomes for individual modules and the programme as a whole. Emphasis is placed on the feedback function of formative assessment as part of the learning, teaching and assessment strategy as a whole.

Fees, finance and scholarships

Tuition fee 2026

Home: £12,814
International: £15,700

Additional costs

There may be additional costs that you may incur as a student. Though these are not essential to your programme of study you need to be aware of them as a student of the University. A list of the sort of costs you might expect can be found on our fees and finance section.

Financial support

See our fees and financial support section.

Postgraduate Master's Loan

If you live in England you may be able to apply for a special Government-funded Master's Loan to help pay your tuition fees and living costs.
You don't have to pay the loan back until you're earning a certain amount of money.

Scholarships

Every year we award numerous non-repayable scholarships to UK, EU and international students on the basis of academic excellence, personal circumstances or economic hardship. For full details, visit our scholarships section.

Career prospects

This programme will enable you to pursue careers in the field of strategic marketing, branding, advertising, digital marketing and non-profit organisation, applying the highest professional standards.

The programme will also prepare you for further study or an academic career in marketing.

Career opportunities

The University is committed to helping students develop and enhance employability and this is an integral part of many programmes. Specialist support is available throughout the course from Career and Employability Services including help to find part-time work while studying, placements, vacation work and graduate vacancies. Students are encouraged to access this support at an early stage and to use the extensive resources on the careers section.

Support for your studies

At Bradford, we’re committed to supporting your success, well-being and future ambitions.

We’re here to provide everything you need to make the most of your time with us, ensuring you not only excel in your studies, but also step confidently into the world of graduate employment.

In addition to the support you receive from your academic tutors, our Student Support Services are here for you throughout your journey - before, during, and after your studies.

Research

The strong research culture of the School of Management faculty informs the teaching and learning of our students.

Our extensive industry networks provide the avenue for application of this knowledge.

Terms and conditions of study

The University has a set of terms and conditions for all students accepting an offer to study on a course here at Bradford. This is called The Student Contract. This document sets out the Terms and Conditions which apply when you accept an offer of a place on a programme of study at the University of Bradford.

View our Student Contract for further details.

Transparency statement

Information about this programme and its modules has been published in advance of the academic year to which it applies. Every effort has been made to ensure that the information is accurate at the time of publication, but changes may occur given the interval between publishing and commencement of teaching. Any change which impacts the terms and conditions of an applicant’s offer will be communicated to them.