Faculties should consider carefully the introduction of new programmes, bearing in mind that their marketing and recruitment activities, and those of the University as a whole, will be impaired if significant numbers of programmes are publicised but not subsequently approved and offered.
Phase 1 approval must be complete before marketing of the programme begins.
Phase 1 approval must be complete before the development of the detailed Phase 2 proposal is commenced.
For programmes to be offered through a partner institution, the approval of the initial proposal via Academic Partnerships Sub-committee must be complete before Phase 2 development commences.
The development of marketing and programme promotion strategies will begin after a programme is approved at Phase 1. Information required at this stage, including guidelines on marketing a new programme, is available from Marketing and Communications.
Once Phase 1 approval is complete, SITs records will be created for Enquiries and Admissions purposes. The full programme record will be completed only after Phase 2 approval has been given.
Schools may make offers to students on programmes which have Phase 1 approval, but students may only enrol on those programmes which have full approval at Phase 2.
Phase 1 approval generates a “subject to approval” UCAS flag for full-time undergraduate programmes, which is always required before a programme can be included in Clearing or registered with the Student Loan Company and Local Education Authorities.
In the current highly competitive market it is advisable that as many new full-time programmes as possible are included in hard-copy publications. Experience has shown that recruitment is impaired significantly when new programmes are not included in such publications. A new programme which obtains Phase 1 approval two years in advance of delivery will be in a position to recruit through UCAS and to take advantage of a systematic publicity campaign, to be advertised in the next hard copy version of the University Prospectus, and where relevant the UCAS Big Guide and other directories. For this reason proposals must be submitted within the timescales set out in the Academic Calendar.