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Marketing (with placement year)

BSc (Hons)
Entry 2017: BBB / 120 UCAS points
Duration: 4 years
Attendance mode: Full-time
Award: BSc (Hons)
UCAS code: N501
Placement: Placement year available
Suitable for international students
Faculty of Management & Law
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Overview

Our Marketing degree gives you the opportunity to gain an in-depth understanding of how marketing fits into the broader context of business and management, and provides the perfect foundation for a career in a wide range of marketing-related professions or management positions.

Professional Accreditation/Recognition

A number of professional accountancy bodies give exemptions for examinations taken at different stages of their professional qualification, including ICAEW, ACCA, AIA and CIMA, and CPA Australia. Depending on specific accounting modules taken, this programme may entitle students to be eligible for exemptions.

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"What you put in is what you get out.

Be ambitious and build your portfolio."

BSc Marketing 2012

Why Bradford?

The course combines knowledge of the concepts and role of marketing, and our academics who are experts in their fields explain and demonstrate when and how key marketing tools can most effectively be used, and consider the issues facing marketing now and in the future.

As Marketing shares a common first year with the School of Management's other undergraduate courses, you may transfer to another degree such as Business and Management Studies, Accounting and Finance or Human Resource Management at the end of your first year, if you feel that your interests lie in another area of business.

You can also choose to take the course over three continuous years or over four years with a year of practical work experience.

You can also combine your passion for learning and travelling by studying abroad at one of our partner institutions in Europe, Canada, Australia, North America or Hong Kong.

Rankings

Financial Times rankings for the School of Management:

  • University of Bradford School of Management is ranked No.1 in Yorkshire, 11th in the UK and 42nd in Europe in the European Business School rankings 2015
  • Our Full-time MBA is ranked 31st in Europe in the European MBA rankings
  • Our Full-time MBA is also ranked 9th in Europe for % Salary Increase
  • Our Executive MBA is ranked in the Global Top 100, No.1 in Yorkshire and No.5 in the United Arab Emirates in Executive MBA rankings
  • Our Distance Learning MBA ranked 11th in the world, 3rd in the UK in Online MBA rankings
  • Our Distance Learning MBA is also ranked 1st in the world for salary increase (percentage) and 2nd in the world for value for money
  • We are ranked 7th in the UK and 61st in the world for Masters in Management

Entry requirements

2016

Call our Clearing helpline: 0300 456 2666

A levels:

There are no specific subject requirements.

BTEC Extended Diploma:

There are no specific subject requirements.

Applicants on Access Programmes:

Access to Higher Education Diploma, to include 15 Level 3 credits at Distinction and 30 Level 3 credits at Merit.

Plus minimum of:

GCSE English and Mathematics at grade C or equivalent.

Additional entry requirements:

If you do not meet the entry requirements for direct entry onto this course you may be interested in our Social Sciences and Management with Foundation Year course or our Social Sciences and Management with International Foundation Year.

English language requirements:

Minimum IELTS at 6.0 or the equivalent.

If you do not meet the IELTS requirement, you can take a University of Bradford pre-sessional English course. See the Language Centre for more details.

2017

Typical offer: BBB / 120 UCAS points

New UCAS tariff

We use the UCAS tariff system to help us compare different qualifications. For courses starting from September 2017 onwards, the way points are calculated is changing.

The number of points you get for each qualification and grade will be lower, for example, an A* grade at A level will be worth 56 points from 2017 onwards, instead of 140 in 2016. Despite the lower points, you will still need to achieve the same grades. The only exception to this is that AS Levels will now be worth 40% of an A Level, instead of 50%.

All qualifications that are currently on the UCAS Tariff will continue to attract points under the new system. More qualifications are also being brought into the UCAS tariff system for the first time, including Access to Higher Education courses.

Work out your UCAS tariff points using the UCAS Tariff Calculator (link opens in a new window/tab).

A levels:

There are no specific subject requirements.

BTEC Extended Diploma:

DDM — there are no specific subject requirements.

Applicants on Access Programmes:

Meet UCAS Tariff of 120 — there are no specific subject requirements.

Plus minimum of:

GCSE English and Mathematics at grade C or 4 (equivalents accepted).

Additional entry requirements:

If you do not meet the entry requirements for direct entry onto this course you may be interested in our Social Sciences and Management with Foundation Year course or our Social Sciences and Management with International Foundation Year.

English language requirements:

Minimum IELTS at 6.0 or the equivalent.

If you do not meet the IELTS requirement, you can take a University of Bradford pre-sessional English course. See the Language Centre for more details.

 

Modules

Module name Type
Year 1
Business Economicscore
Foundations of Marketingcore
Introduction to Accountingcore
Operations and Information Systems Managementcore
People, Work and Organisationscore
Quantitative Methods in Information Managementcore
Student Self-Developmentcore
Year 2
Business Lawcore
Consumer Behaviourcore
Employability and Enterprise Skillscore
Integrated Marketing Communicationscore
Marketing Management and Strategycore
Marketing Researchcore
Business Information Systems option
Capital Markets, Investment and Finance option
Company Law and Administrationoption
Econometrics and Business Forecastingoption
Economics of Industryoption
Employee Relationsoption
Financial Accounting option
Financial Managementoption
Fundamentals of Decision Support option
Management Accountingoption
Management of Service Operationsoption
Organisational Analysisoption
Organisational Design option
Principles of Personal Finance option
Resource Planning for Operationsoption
The Transformation of Work option
Year 4
Applied Strategic Managementcore
Corporate Marketingcore
Global Business Environmentcore
International Business Strategycore
International Marketingcore
Marketing and Entrepreneurshipcore
Retail Marketingcore
Services Marketingcore
Understanding Strategic Managementcore
You in the Workplacecore
Auditingoption
Brand Managementoption
Contemporary Issues in Accounting option
Corporate Reporting option
Creativity and Innovation option
Creativity in Marketingoption
Decision Support Aoption
Decision Support Boption
Electronic Commerceoption
Enterprise and Innovation in Practiceoption
Ethics in Business and Societyoption
Human Resource Developmentoption
Human Resource Managementoption
International Accountingoption
International and Comparative Employment Relationsoption
International Finance option
Managing Business in Europeoption
Organisational Changeoption
Personal Financial Planningoption
Portfolio Investment Management option
Strategic Information Systemsoption
Sustainable Operations Management option
Taxationoption
The Financial Services Sector and its Environmentoption
World Class Operations option

Reading lists

All reading lists can be found here.

Placement

All our four year programmes offer you the opportunity to take a year's work placement in industry during the third year of the course, and this is assessed as 20 credits of your degree. Placements are real, paid jobs in a wide variety of organisations in the private, public and not-for-profit sectors and offer you a valuable opportunity to experience firsthand how business and management concepts are applied in practice and to give you direct exposure to real issues in the workplace. The placement year is a vital part of your learning and will add significantly to your personal development, self confidence, planning, communication and business acumen skills. Statistics show that students who have undertaken a placement year benefit from a better graduate job, higher graduate starting salary and a better degree outcome. In a competitive graduate market, valuable experience and employability skills gained from a year’s work placement will differentiate you from the thousands of other graduates seeking work. We find that students return from their placement year with their confidence and personal skills enhanced and ready to implement their focused plan for the future. The School has an excellent network of organisations that offer placements including IBM, Vauxhall, NHS, GE Money, Pace, Enterprise Rent A Car, Cummins and Peugeot. Together we ensure your placement is appropriately challenging and that you can make a real and positive impact on the business. Your experience will be monitored and assessed through a credit bearing work based learning module that will count towards your final degree. This module is portfolio based and will develop your ability to reflect on professional work related experiences and recognise the impact on your career development planning. Placements are not guaranteed, and students will have to invest considerable time and effort in their 2nd year in securing one, with the support of the dedicated Careers team.

Study Abroad

There are opportunities for School of Management undergraduate students to study abroad.

This is usually in your 2nd year of studies.

Career support and prospects

Career support

The University is committed to helping students develop and enhance employability and this is an integral part of many programmes. Specialist support is available throughout the course from Career Development Services including help to find part-time work while studying, placements, vacation work and graduate vacancies. Students are encouraged to access this support at an early stage and to use the extensive resources on the Careers website.

Discussing options with specialist advisers helps to clarify plans through exploring options and refining skills of job-hunting. In most of our programmes there is direct input by Career Development Advisers into the curriculum or through specially arranged workshops.

Additionally, the School of Management has its own dedicated careers team based on the Emm Lane Campus, with support including:

  • One-to-one support
  • Careers workshops
  • Opportunities to meet employers and recruiters
  • Online resources
  • Job opportunities

Employment statistics

89% of our 2015 Marketing graduates found employment or went on to further study within six months of graduating.

Career prospects

Our Marketing degree is good preparation for a career in marketing management, marketing research, retail marketing, direct marketing or marketing-related fields.

Among the organisations to have recently employed our graduates are the BBC, Thomas Cook, Santander, Mondelez International, Mars, EuroDirect, Princes Foods and Great Rail Journeys.

Salary expectations

The average starting salary for our 2015 Marketing graduates was £17,300.

Study Support

The Effective Learning Service (ELS) is a dedicated facility within the School of Management, established to support our students to maximise their academic learning (eg assignments and examinations) as well as help overseas students adapt quickly to UK academic requirements. The ELS is run by Martin Sedgley, supported by Amy Allhouse, and provides a huge range of services, including various workshops run during term time, 1-1 consultations and vast printed and online resources to cater for every possible development area.

Fees, Finance and Scholarships

Tuition fees

2016/17:

  • Home/EU: £9,000 per year
  • Home/EU: Sandwich Placement Year Fee: £900
  • International: £12,950 per year
  • International: Sandwich Placement Year Fee: £1,300

Tuition fees are subject to government review (Home/EU) and University review (International) for students starting their course in subsequent years. See our Fees and Financial Support website for more details.

Financial support

See our Fees and Financial Support website.

How do I find out more?

Got a question?

Fill in our form and our Enquiries team will answer it for you.

Enquiry form

Contact the Faculty

Student ambassador

Get in touch with our student ambassadors, who are currently studying BSc Marketing, to find out more about their Bradford experience:

Mohammed Naqvi

Ross Haswell

This is the current course information. Modules and course details may change, subject to the University's programme approval, monitoring and review procedures. The University reserves the right to alter or withdraw courses, services and facilities as described on our website without notice and to amend Ordinances, Regulations, fees and charges at any time. Students should enquire as to the up-to-date position when applying for their course of study.