BSc (Hons)
Entry 2017: BBB / 120 UCAS points
Duration: 3 years
Attendance mode: Full-time
Award: BSc (Hons)
UCAS code: N500
Placement: Placement year not available
Suitable for international students
Faculty of Management & Law
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Our Marketing degree gives you the opportunity to gain an in-depth understanding of how marketing fits into the broader context of business and management, and provides the perfect foundation for a career in a wide range of marketing-related professions or management positions.

Also available as a four-year course including a sandwich placement year.

Professional Accreditation/Recognition

A number of professional accountancy bodies give exemptions for examinations taken at different stages of their professional qualification, including ICAEW, ACCA, AIA and CIMA, and CPA Australia. Depending on specific accounting modules taken, this programme may entitle students to be eligible for exemptions.


"What you put in is what you get out.

Be ambitious and build your portfolio."

BSc Marketing 2012

Why Bradford?

The course combines knowledge of the concepts and role of marketing, and our academics who are experts in their fields explain and demonstrate when and how key marketing tools can most effectively be used, and consider the issues facing marketing now and in the future.

As Marketing shares a common first year with the School of Management's other undergraduate courses, you may transfer to another degree such as Business and Management Studies, Accounting and Finance or Human Resource Management at the end of your first year, if you feel that your interests lie in another area of business.

You can also choose to take the course over three continuous years or over four years with a year of practical work experience.

You can also combine your passion for learning and travelling by studying abroad at one of our partner institutions in Europe, Canada, Australia, North America or Hong Kong.

Entry requirements

Typical offer: BBB / 120 UCAS points

New UCAS tariff

We use the UCAS tariff system to help us compare different qualifications. For courses starting from September 2017 onwards, the way points are calculated is changing.

The number of points you get for each qualification and grade will be lower, for example, an A* grade at A level will be worth 56 points from 2017 onwards, instead of 140 in 2016. Despite the lower points, you will still need to achieve the same grades. The only exception to this is that AS Levels will now be worth 40% of an A Level, instead of 50%.

All qualifications that are currently on the UCAS Tariff will continue to attract points under the new system. More qualifications are also being brought into the UCAS tariff system for the first time, including Access to Higher Education courses.

Work out your UCAS tariff points using the UCAS Tariff Calculator (link opens in a new tab).

A levels:

There are no specific subject requirements.

BTEC Extended Diploma:

DDM — there are no specific subject requirements.

Applicants on Access Programmes:

Meet UCAS Tariff of 120 — there are no specific subject requirements.

Plus minimum of:

GCSE English and Mathematics at grade C or 4 (equivalents accepted).

Additional entry requirements:

If you do not meet the entry requirements for direct entry onto this course you may be interested in our Foundation Year in Social Sciences and Management or our International Certificate of Foundation Studies.

English language requirements:

Minimum IELTS at 6.0 or the equivalent.

If you do not meet the IELTS requirement, you can take a University of Bradford pre-sessional English course. See the Language Centre for more details.



Module name Type
Year 1
Business Economicscore
Foundations of Marketingcore
Introduction to Accountingcore
Operations and Information Systems Managementcore
People, Work and Organisationscore
Quantitative Methods in Information Managementcore
Student Self-Developmentcore
Year 2
Business Lawcore
Consumer Behaviourcore
Employability and Enterprise Skillscore
Integrated Marketing Communicationscore
Marketing Management and Strategycore
Marketing Researchcore
Business Information Systems option
Capital Markets, Investment and Finance option
Company Law and Administrationoption
Econometrics and Business Forecastingoption
Economics of Industryoption
Employee Relationsoption
Financial Accounting option
Financial Managementoption
Fundamentals of Decision Support option
Management Accountingoption
Management of Service Operationsoption
Organisational Analysisoption
Organisational Design option
Principles of Personal Financeoption
Resource Planning for Operationsoption
The Transformation of Work option
Year 3
Applied Strategic Managementcore
Corporate Marketingcore
Global Business Environmentcore
International Business Strategycore
International Marketingcore
Marketing and Entrepreneurshipcore
Retail Marketingcore
Services Marketingcore
Understanding Strategic Managementcore
Brand Managementoption
Contemporary Issues in Accounting option
Corporate Reporting option
Creativity and Innovation option
Creativity in Marketingoption
Decision Support Aoption
Decision Support Boption
Electronic Commerceoption
Enterprise and Innovation in Practiceoption
Ethics in Business and Societyoption
Human Resource Developmentoption
Human Resource Managementoption
International Accountingoption
International and Comparative Employment Relationsoption
International Finance option
Managing Business in Europeoption
Organisational Changeoption
Personal Financial Planningoption
Portfolio Investment Management option
Strategic Information Systemsoption
Sustainable Operations Management option
The Financial Services Sector and its Environmentoption
World Class Operations option

Reading lists

All reading lists can be found here.

Study Abroad

There are opportunities for School of Management undergraduate students to study abroad.

This is usually in your 2nd year of studies.

Career support and prospects

Career support

The University is committed to helping students develop and enhance employability and this is an integral part of many programmes. Specialist support is available throughout the course from Career and Employability Services including help to find part-time work while studying, placements, vacation work and graduate vacancies. Students are encouraged to access this support at an early stage and to use the extensive resources on the Careers website.

Discussing options with specialist advisers helps to clarify plans through exploring options and refining skills of job-hunting. In most of our programmes there is direct input by Career Advisers into the curriculum or through specially arranged workshops.

Additionally, the School of Management has its own dedicated careers team based on the Emm Lane Campus, with support including:

  • One-to-one support
  • Careers workshops
  • Opportunities to meet employers and recruiters
  • Online resources
  • Job opportunities

Employment statistics

89% of our 2015 Marketing graduates found employment or went on to further study within six months of graduating.

Career prospects

Our Marketing degree is good preparation for a career in marketing management, marketing research, retail marketing, direct marketing or marketing-related fields.

Among the organisations to have recently employed our graduates are the BBC, Thomas Cook, Santander, Mondelez International, Mars, EuroDirect, Princes Foods and Great Rail Journeys.

Salary expectations

The average starting salary for our 2015 Marketing graduates was £17,300.

Study Support

The Effective Learning Service (ELS) is a dedicated facility within the School of Management, established to support our students to maximise their academic learning (eg assignments and examinations) as well as help overseas students adapt quickly to UK academic requirements. The ELS is run by Martin Sedgley, supported by Amy Allhouse, and provides a huge range of services, including various workshops run during term time, 1-1 consultations and vast printed and online resources to cater for every possible development area.

Fees, Finance and Scholarships

Tuition fees


  • Home/EU: £9,250*
  • International: £14,250

* Home/EU fees will be subject to an annual increase, set in line with government policy. A percentage of any additional higher fee income will be used to support student opportunity through increased expenditure on access, student success and progression activities.

See our Fees and Financial Support website for more details.

Financial support

See our Fees and Financial Support website.

How do I find out more?

Got a question?

Fill in our form and our Enquiries team will answer it for you.

Enquiry form

Contact the Faculty

Student ambassador

Get in touch with our student ambassadors, who are currently studying BSc Marketing, to find out more about their Bradford experience:

Mohammed Naqvi

Ross Haswell

This is the current course information. Modules and course details may change, subject to the University's programme approval, monitoring and review procedures. The University reserves the right to alter or withdraw courses, services and facilities as described on our website without notice and to amend Ordinances, Regulations, fees and charges at any time. Students should enquire as to the up-to-date position when applying for their course of study.