Module code: MAR6014-B
Digital marketing is becoming synonymous to marketing and has evolved from just set of tactical actions into a significant element of strategy. With more options available to organisations to reach their audience than ever, organisations are more cautious of their campaign budgets and only invest in campaigns that could make the most difference. Content is often the king in successful digital campaigns with all the elements such as content curation, creation, and atomisation playing a crucial role. This module aims to encourage students to create integrated inbound marketing campaigns with digital marketing at the heart for maximising campaign reach, interaction, response and return on investments (ROI). This module also aims to encourage students to be able to evaluate the various digital marketing channels available to organisations, as well as formulate a digital marketing strategy. Download the PDF for MAR6014-B_2026_7.pdf