Digital Marketing, Campaign Planning and Analytics

Module code: MAR7511-B

For many organisations digital marketing has evolved from a set of tactical actions into a significant element of strategic campaign planning. This module will provide you with an in-depth consideration of digital marketing capabilities that can be embedded within strategic marketing planning. In addition, it also encourages students to be able to evaluate the various digital marketing channels available to organisations, as well as formulate a digital campaign. Download the PDF for MAR7511-B_2023_4.pdf