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Marketing and Management


Degrees Available



MSc Full-Time

Suitable for International Students?

Yes

Award Tuition Fees Attendance Mode Length of Course
MSc

The full-time MSc fee for 2014/15 is:

  • Home/EU: £8,000
  • International: £13,500

The School of Management offers a number of awards and scholarships for Master's students which are shown on the School of Management website.

Fees may be paid in full at enrolment, benefiting from a fee discount, or paid by instalments. Visit the School of Management website for full details. 

 

Full-Time 12 Months
September - September

Course Introduction

This degree programme will appeal to students from a range of backgrounds seeking to develop the knowledge and skills in marketing and management that would enable them to pursue appropriate business and marketing  careers in domestic or international organisations.

The programme incorporates not only core areas of business and management (operations management, international business environment, economics, human resource management and finance and accounting) but also key knowledge and skills within the area of marketing (marketing strategy, marketing communications, services marketing, consumer behaviour).

The programme is suitable for students with or without prior experience of business, marketing or management subject areas. As such, this MSc is designed for those who want to focus on the areas of marketing and management in order to change career direction, get started in a specific career or boost an existing career. The programme is aimed at both recent graduates and those with a first degree and work experience. The programme delivers many opportunities to gain practical skills in marketing and management through the use of module assignments, case studies, marketing strategy simulation and industry speakers.

The programme specifically allows graduates to pursue careers in a number of areas including general management, services or general marketing, advertising and communications, and consultancy. 

Course Syllabus

Initially, students take a number of compulsory modules to provide the foundations for an understanding of management. In the second semester, learning will focus more specifically on marketing from both a strategic & operational perspective, and students will have the opportunity to choose one elective subject from an extensive range. The final part of the programme is the dissertation, with students invetigating a specific marketing related topic.

For further details of this programme, to download a brochure, find out about our Online Masters events or to contact our Masters team, please visit the School of Management website

Special Features

Teaching Methods

Teaching on the full-time and executive programmes involves a combination of formal lectures, group discussions, tutorials, seminars and directed reading. Generally the programmes aim to integrate applied and theoretical knowledge with assessment processes that test both knowledge of the disciplines and their application. Each module represents approximately 100 hours of study time, of which typically 24 hours is contact time with the module tutor(s) and the remaining 76 hours is made up of pre-reading, directed reading, preparatory work and assessment.

Methods of assessment are varied and linked to learning requirements. They include open and closed book examination, essays, coursework assignments and case studies.

Entry Requirements

Applicants will normally have a first degree awarded by an approved UK or overseas university, not necessarily in business or management studies.  For full details of entry requirements, including English Language requirements, please visit the Masters Entry Requirements section on the School of Management website 

Career Opportunities

The MSc in Marketing provides students with the opportunity to enter or boost their careers in both marketing and general management. Typical roles include marketing management, business development, brand management, product management, account management, PR and communications, media marketing, consultancy and self-employment.

Contact Details

MSc Programme Team, Bradford University School of Management, Emm Lane, Bradford BD9 4JL, UK


Download Prospectus

Please visit the School of Management website to download a prospectus.

How to Apply

You may apply online at www.bradford.ac.uk/management/programmes/masters/apply