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Universities help businesses in times of economic difficulty

20 April 09


The universities of Bradford and Leeds will be working together to assist local businesses hit by the recession with funding from The Higher Education Funding Council for England (HEFCE) and Yorkshire Forward.

The University of Bradford's School of Management (SOM) and Leeds University Business School will work collaboratively, bringing together their world leading expertise in management and leadership to help local companies to survive the current economic downturn and position themselves advantageously for when recovery begins.  In the wake of a recent study that found Leeds and Bradford to be amongst those cities where unemployment is growing rapidly, this is very timely and necessary support.

The universities will use the £750,000, 'Economic Challenge Investment Fund', to invest in the needs of local companies through the provision of bespoke support including networking opportunities, training, consultancy and placements. The project that will begin in June will provide training and will be directed by the needs of individual companies - this is likely to include sessions on topics such as Leadership and team building, Innovation, Negotiation, Marketing, Project Management and Human Resources.

Director of Research & Knowledge Transfer Support, University of Bradford, Ian Rowe said: "This is a fantastic opportunity for the Universities of Bradford and Leeds to apply their world leading business and management expertise to directly benefit individuals, companies and the local economy."

Dean of Leeds University Business School, Professor Peter Moizer added: "At a time when all sectors are struggling with the effects of the economic downturn, this initiative will provide much-needed tailored support and underline both universities' commitment to the local business community."

20 April 09

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Further information for Media Enquirers

For further information please contact the University of Bradford Press Office on 01274 23 3089/3084.

Out of office hours call 07879 437996. Alternatively, e-mail press@bradford.ac.uk or fax on (01274) 236280.