Strategic Marketing

MSc
Duration: 1 year
Attendance mode: Full-time
Award: MSc
Suitable for international students
Start date: September
Faculty of Management & Law
Apply Download our Master’s brochure

Overview

The MSc in Strategic Marketing is designed for students from a range of backgrounds who are looking to develop their knowledge and skills in marketing from a strategic perspective.

The programme will provide you with the knowledge, technical skills and expertise to develop marketing strategies which deliver a competitive advantage through a clear customer focus. You will also develop an understanding of the full range of marketing tools and techniques available, and how to integrate them to plan and implement successful marketing programmes.

Suitable for students with or without prior experience of business, marketing or management subject areas, it is aimed at both recent graduates and those with a first degree and work experience. The programme delivers many opportunities to gain practical skills in marketing and strategic marketing through the use of module assignments, case studies, industry speakers and consulting projects.

Professional Accreditation/Recognition

We are accredited by EQUIS, AMBA and AACSB accreditation, which puts us in an elite group of business schools with the 'triple crown'.

Why Bradford?

University of Bradford School of Management is one of the oldest and most experienced university-based business schools in Britain and home to more than 500 postgraduate students from more than 70 different countries. The School celebrated 50 years of excellence in business education in 2013.

At our Bradford campus and across our global campus, we create a collaborative, supportive learning environment in which students, staff, alumni and businesses and organisations can share knowledge and ideas.

Bradford also scores extremely high in rankings for value for money, providing you with a very affordable way to gain a globally recognised Master’s qualification from a leading UK university.

Rankings

Financial Times rankings for the School of Management:

  • University of Bradford School of Management is ranked No.1 in Yorkshire, 11th in the UK and 42nd in Europe in the European Business School rankings 2015
  • Our Full-time MBA is ranked 31st in Europe in the European MBA rankings
  • Our Full-time MBA is also ranked 9th in Europe for % Salary Increase
  • Our Executive MBA is ranked in the Global Top 100, No.1 in Yorkshire and No.5 in the United Arab Emirates in Executive MBA rankings
  • Our Distance Learning MBA ranked 11th in the world, 3rd in the UK in Online MBA rankings
  • Our Distance Learning MBA is also ranked 1st in the world for salary increase (percentage) and 2nd in the world for value for money
  • We are ranked 7th in the UK and 61st in the world for Masters in Management

Entry requirements

You must have a degree (not necessarily in business and management) from an approved university. Exceptional candidates without a first degree but with appropriate professional qualifications (e.g. ACCA) and work experience may be admitted on their merits.

English language requirements:

If we need evidence of your proficiency in English, you will be required to achieve the following minimum scores in one of these recognised tests:

IELTS: 6.0 overall, with no more than one sub-test at 5.0 and no other sub-test below 5.5, and successful completion of an additional six week English pre-sessional course taught by the University of Bradford, which must be completed prior to the start of the course; or

IELTS: 6.5 overall, with no sub-test less than 5.5; or 

Internet-based TOEFL: 94 overall, with minimum scores of Listening 17, Reading 18, Speaking 20, Writing 17); or 

PTE-A (Pearson Test of English-Academic): 60 overall, with no sub-test less than 51.

Candidates who are not citizens of the European Union will also be subject to further requirements imposed by the government for the issue of a student visa. Please check the UK Home Office website for the most up-to-date information, as these requirements are subject to change.

If you do not meet the IELTS requirement, you can take a University of Bradford pre-sessional English course. See the Language Centre for more details.

Modules

Compulsory modules

  • Marketing 
  • International Business Environment
  • Marketing Communications 
  • Consumer Behaviour
  • Marketing Research: Theory & Practice 
  • Operations & Management 
  • Corporate & Social Responsibility
  • Strategic Management 
  • Entrepreneurship & Innovation 
  • Strategic Marketing Simulation 

Elective modules

Choose two subject from the following options:

  • Business Ethics
  • Cross-cultural Management
  • International Business in Emerging Economies
  • International Business Strategy
  • International Marketing
  • Services Marketing

Learning activities and assessment

Teaching on the full-time programme involves a combination of formal lectures, group discussions, tutorials, seminars and directed reading. Generally the programmes aim to integrate applied and theoretical knowledge with assessment processes that test both knowledge of the disciplines plus their application and limitations. Each course represents approximately 100 hours of study time, of which typically 24 hours is contact time with the course tutor(s)and the remaining 76 hours is made up of pre-reading, directed reading, preparatory work and assessment.

Career support and prospects

Career support

The University is committed to helping students develop and enhance employability and this is an integral part of many programmes. Specialist support is available throughout the course from Career Development Services including help to find part-time work while studying, placements, vacation work and graduate vacancies. Students are encouraged to access this support at an early stage and to use the extensive resources on the Careers website.

Discussing options with specialist advisers helps to clarify plans through exploring options and refining skills of job-hunting. In most of our programmes there is direct input by Career Development Advisers into the curriculum or through specially arranged workshops.

Additionally, the School of Management has its own dedicated careers team based on the Emm Lane Campus, with support including:

  • One-to-one support
  • Careers workshops
  • Opportunities to meet employers and recruiters
  • Online resources
  • Job opportunities

Career prospects

This programme prepares students for a general or specialist career in marketing and management within a wide range of organizations, from large multi-national firms to SME’s within the private sector, and public service and non profit organizations.

Typical marketing roles would include marketing management, product or service management, advertising, market research, communications, and consultancy.

Study Support

The Effective Learning Service (ELS) is a dedicated facility within the School of Management, established to support our students to maximise their academic learning (eg assignments and examinations) as well as help overseas students adapt quickly to UK academic requirements. The ELS is run by Martin Sedgley, supported by Amy Allhouse, and provides a huge range of services, including various workshops run during term time, 1-1 consultations and vast printed and online resources to cater for every possible development area.

Fees, Finance and Scholarships

Tuition fees

2016/17:

  • Home/EU: £10,000
  • International: £14,500

Fees may be paid in full at enrolment, benefiting from a fee discount, or paid by instalments.

International applicants who pay their deposit of £2,000 before 31 January 2016 will receive a £1,000 discount, or £750 discount if the deposit is paid before 30 April, or a £500 discount if paid before 31 July.

Tuition fees are subject to review for students starting their course in subsequent years. See our Fees and Financial Support website for more details.

Financial support

Emerald Scholarship Fund

EmeraldSix full-fee Scholarships are available for University of Bradford graduates (includes an Alumni Discount).

An opportunity for up to six University of Bradford graduates who graduate in 2016. The Scholarship is provided to support and encourage the progression of high calibre University of Bradford graduates onto postgraduate study at the School of Management.

How to apply: see our Fees and Financial Support website.

Deadline for scholarship entry: July 29, 2016.


Merit Scholarships

Worth up to 50% of the tuition fee.

Merit scholarships are available to support and encourage high calibre self-funding students for entry to a full-time MSc programme based at the School of Management and School of Law.

For these awards we focus on rewarding the potential contribution a student brings to the programme and its cohort - evaluating not just academic excellence, but work and personal achievements also.

How to apply: You do not need to make a separate application for the scholarship. Simply complete your programme application form and you will be automatically assessed for a Merit Scholarship.

Deadline for scholarship entry: 13 May 2016


Ma Kam Ming Scholarship Fund

This is a once-in-a-lifetime opportunity for up to four Chinese students who are citizens of PR China or Hong Kong SAR to receive a full-fee, travel and living expenses scholarship in honour of the Ma Kam Ming family’s generous benefaction. The award is exclusively available to School of Management full-time MSc students.

How to apply: You should accompany your application with a statement explaining why you should be considered for the scholarship.


Alumni Discount

Self-funded University of Bradford alumni, regardless of when they have graduated, will receive a 15% discount on the self-funded element of their tuition fees if they achieved a 2:2 or above in their undergraduate degree.


Company-sponsored study bursaries

A business relationship bursary of up to 35% is available for companies who have supported or worked with the School who are sponsoring or part-sponsoring an MSc student. The amount will depend on the strength of the relationship, which might include companies who have previously funded a student on a Bradford programme, employed a placement student, facilitated a student project, employed a member of faculty to produce a KTP or research project or commissioned an Executive Education programme. The list is not exhaustive and other business engagement activities could be considered eligible.


University-wide scholarships

There are a number of other scholarships available to postgraduate taught students at the University of Bradford. See our Fees and Financial Support website for more information.

How do I find out more?

Contact the Faculty

Contact Details

MSc Programme Team, University of Bradford School of Management, Emm Lane, Bradford BD9 4JL, UK

 

Steps to Postgraduate Study

Find out more about studying at a postgraduate level on the official, independent website Steps to Postgraduate Study (link opens in new window).

How to apply

The easiest way to apply is online.

This will help us process your application more quickly and allow you to submit your supporting documents electronically.

If you are unable to apply online, please email admissions@bradford.ac.uk to request a paper application form.

We will also need the following supporting documents, along with any other information specified on the course page:

  • Degree certificates/transcripts
  • Research proposal (if required)
  • Two references (including one academic reference)
  • Evidence of English language level (if required)
  • A copy of your passport

Once you have applied you will have access to the University's Applicant Portal, where you can track the status of your application.

You should also start thinking about how you plan to fund your postgraduate study — you may need to apply for loans or grants at this stage.

International students

If you applying from outside the UK and require additional support you may apply through your country representative.

They can help you at every stage and communicate with the University on your behalf. They often provide additional services to ensure your smooth arrival to the UK such as visa application support and assistance with your travel arrangements.

Further information is available on our International Office website.

This is the current course information. Modules and course details may change, subject to the University's programme approval, monitoring and review procedures. The University reserves the right to alter or withdraw courses, services and facilities as described on our website without notice and to amend Ordinances, Regulations, fees and charges at any time. Students should enquire as to the up-to-date position when applying for their course of study.