Bradford University School of Management

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Structure

You may take the course over three or four years. The four-year course includes a minimum of nine months gaining practical experience outside the University, usually working as a manager in industry or commerce. The academic content of the course is the same in either case.

In year one you study 9 modules, giving you a good grounding in the disciplines required by a modern manager. Our undergraduate courses in Business and Management Studies, Marketing, Accounting and Finance, International Business and Management and Human Resource Management share a common first year, so you can switch between them at the end of the first year, subject to satisfactory performance.

First year

Business Economics (MAN0101M)
Business Law (MAN0102M)
Introduction to Accounting and Finance (linked) (MAN1061L)
Foundations of Marketing (MAN0105M)
Foundation of Production/Operations Management (MAN0110M) (This module also contains Operations Management)
Organisational Behaviour and the Sociology of Work (linked) (MAN0129L)
Quantitative Methods in Information Management (MAN0111M)
Student Self Development (MAN0116M)
The Macroeconomic Environment of Business (MAN0117M)

In your second year you study compulsory modules in:
Second year

Consumer Behaviour (MAN0702M)
Marketing Communications (MAN0707M)
Marketing Management and Strategy (MAN0713M)
Marketing Research (MAN0708M)
Practice of Management Skills (MAN0301M)

plus seven optional modules.
In your final year you study complusory modules in:
Final year

Applied Strategic Management (MAN0209M)
Corporate Marketing (MAN0716M)
Global Business Environment (MAN0205M)
International Business Strategy (MAN0204M)
Marketing and Entrepreneurship (MAN0307M)
Retail Marketing (MAN0710M)
Services Marketing (MAN0711M)
Understanding Strategic Management (MAN0208M)

plus four optional modules.

Note: The offer of particular modules is subject to sufficient numbers of students selecting them. Modules may not be run with low student numbers.