Bradford University School of Management

Note: Some of our MSc programmes were MA programmes prior to September 2008

Name	Patrick Amechi Nwachukwu
Age	28
Course	MA in Marketing and Management
Year of graduation	2007
Nationality	Nigerian
Previous qualifications	First degree in aquaculture
Comments	"I choose marketing because it is relevant to my first degree and it appeals to me as I intend to specialise in relationship management/ marketing. "It has been interesting and also tough and challenging. It has helped me to develop some areas of marketing, although I think more emphasis should be placed on CRM for students like me. "The school is challenging academically, and highly multicultural."

Name	Junka Arai
Course	MA in Marketing and Management
Year of graduation	2007
Nationality	Japanese
Previous qualifications	First degree in product design
Comments	"Bradford is one of the highest ranking business schools in the UK and also, the course design suits me. Before coming to this school, I was a product designer. It is often thought that the designer's role is to create something artificial. However, due to the internationalisation and economic growth in the developing countries, design is no longer an art work. Designers also need to know how to promote the products and services to the targeted market and customers. That is why I have decided to learn about marketing at Bradford. "I have learned how to work with people of different nationalities through group work. As Japan is one-nation country, it is not necessary to express my opinion to others when I am there, even in the workplace. However, here, I need to speak out about I am thinking and ask them to do. It was quite a tough work for me. "I have also learned about the different educational system in UK. All of the work in the courses require me to 'think' about the fact and truth. The ability to think critically is an essential skill in the work. In contrast, in Asian countries, memorising a lot of things becomes the first priority in terms of studying. There is a big gap between Eastern and Western educational systems. Personally, I prefer the Western way of studying that gives me a chance to think about various things. "After graduation, I would like to work for in marketing-related job in the service marketing field. The MA Marketing and Management course has provided not only the marketing related subjects, but also many options to learn about management related modules, such as HRM and accouting"

Name	Gary Durkin
Age	25
Course	MA in Marketing
Year of graduation	2004
Nationality	British
Previous qualifications	BSc in genetics
Comments	"The School's good reputation, the marketing course itself and the wide choice of electives to tailor the course to my own personal interest areas attracted me to this programme. We met such a wide range of people from different nationalities and with different interests and opinions. This meant that not only did we learn from the course but also from each other. The chance to choose relevant and interesting electives meant that I had a lot of control over what I got out of the course. The course enabled me to develop an analytical view of business and management issues and I no longer take anything at face value. If you get the chance to do an MA at Bradford, take it. To get the best out of the programme you have to make sure you work hard, but it is also important to enjoy the social aspect and to take advantage of the unique opportunity to meet and make friends with such a variety of people."