Bradford University School of Management

MSc Marketing and Management

Overview

This degree programme will appeal to students from a range of backgrounds seeking to develop the knowledge and skills in marketing and management that would enable them to pursue appropriate business and marketing  careers in domestic or international organisations.

The programme incorporates not only core areas of business and management (operations management, international business environment, economics, human resource management and finance and accounting) but also key knowledge and skills within the area of marketing (marketing strategy, marketing communications, services marketing, consumer behaviour).

The programme is suitable for students with or without prior experience of business, marketing or management subject areas. As such, this MSc is designed for those who want to focus on the areas of marketing and management in order to change career direction, get started in a specific career or boost an existing career. The programme is aimed at both recent graduates and those with a first degree and work experience. The programme delivers many opportunities to gain practical skills in marketing and management through the use of module assignments, case studies, marketing strategy simulation and industry speakers.

The programme specifically allows graduates to pursue careers in a number of areas including general management, services or general marketing, advertising and communications, and consultancy. 

+Course details

Initially, students take a number of compulsory modules to provide the foundations for an understanding of management. In the second semester, learning will focus more specifically on marketing from both a strategic & operational perspective, and students will have the opportunity to choose one elective subject from an extensive range. The final part of the programme is the dissertation, with students investigating a specific marketing related topic.

+Module details

Compulsory modules*

Semester 1:

  • Business Economics
  • Accounting and Finance
  • Human-Resource Management
  • International Business Environment
  • Marketing
  • Operations Management

Semester 2:

  • Consumer Behaviour
  • Marketing Communications
  • Services Marketing
  • Strategic Management
  • Strategic Marketing

 Elective modules:

Choose one subject from a wide range including:

  • Applied Intellectual Property & Environmental Law
  • Business Ethics
  • Contemporary Issues in Accounting & Finance
  • Corporate Social Responsibility
  • Cross-Cultural Management
  • Decision Support for Sustainability
  • Diversity in Work & Organisations
  • Entrepreneurship & Innovation
  • Environmental Management & Quality Systems
  • European Business Management
  • Financial Statement Analysis & Valuation
  • Information Systems Planning for Sustainability
  • International Business in Emerging Economies
  • International Business Strategy
  • International Finance
  • International School (EADA)
  • Management of Change
  • Strategic Accounting 
  • Strategic Financial Management
  • Strategic Marketing Simulation
  • Sustainable Operations & Management
  • Technology & Innovation Management

*The list of modules reflect those agreed for 2012/13 teaching and may be subject to change & availability for 2013/14

Key Details

Study mode

Full-time

Duration

12 months

Start date

September

Location

Bradford, UK

Ranking

Top 10 in UK

Fee

£9,500 (UK/EU)
£13,500 (Overseas)

Scholarships

YES

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Contact:

Bradford University School of Management
Emm Lane, Bradford BD9 4JL
T: +44 (0)1274 234393
F: +44 (0)1274 234405
E: management@bradford.ac.uk