Bradford University School of Management

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Marketing, Strategy and International Business group

Internal telephone numbers can be called directly from outside by using 01274 23 before the four digit number.

Academic Staff

 Keith Hanning
Keith Hanning
Lecturer in Marketing
Head of the Marketing, Strategy and International Business group
Tel 4385 : Email J.K.Hanning@bradford.ac.uk
Dr Deborah Allcock
Dr Deborah Allcock
Lecturer in Strategic Management
Director of Studies Year 1 Undergraduate Programme
Tel 5629 : Email D.Allcock@bradford.ac.uk
Dr Sarah Dixon
Dr Sarah Dixon
Dean of the School of Management
Tel 4371 : Email S.E.A.Dixon@bradford.ac.uk
Dr Jenny Fairbrass
Dr Jenny Fairbrass
Senior Lecturer in Strategy
Tel 4435 : Email J.Fairbrass@bradford.ac.uk
Dr Fernando Fastoso
Dr Fernando Fastoso
Lecturer in Marketing
Tel 3192 : Email F.Fastoso@bradford.ac.uk
Dr Kyoko Fukukawa
Dr Kyoko Fukukawa
Senior Lecturer in Marketing
Tel 5688 : Email K.Fukukawa@bradford.ac.uk
 Martin Haley
Martin Haley
Lecturer in Marketing
Director of Studies for BSc Marketing
Tel 4386 : Email M.Haley1@bradford.ac.uk
Professor David Jobber
Professor David Jobber
Professor of Marketing
Tel 4354 : Email D.Jobber@bradford.ac.uk
Professor Christos Kalantaridis
Professor Christos Kalantaridis
Professor of Entrepreneurship and Innovation
Tel 4318 : Email C.Kalantaridis@bradford.ac.uk
Dr Ben Kerrane
Dr Ben Kerrane
Lecturer in Marketing
Tel 4434 : Email B.Kerrane@bradford.ac.uk
Dr Mei-Na Liao
Dr Mei-Na Liao
Lecturer in Marketing
Tel 4341 : Email M.Liao@bradford.ac.uk
Dr Rachael Maxwell
Dr Rachael Maxwell
Lecturer in Marketing
Tel 5695 : Email R.Maxwell@bradford.ac.uk
Dr Debbie Millard
Dr Debbie Millard
Research Assistant in Entrepreneurship and Innovation
Tel 4263 : Email D.Millard@bradford.ac.uk
Professor Hafiz Mirza
Professor Hafiz Mirza
Professor of International Business
Tel 4327 : Email H.R.Mirza@bradford.ac.uk
Dr Jonathan Muir
Dr Jonathan Muir
Lecturer in Marketing
Director of studies, Distance Learning MBA
Tel 5314 : Email J.Muir@bradford.ac.uk
Dr Martin Owens
Dr Martin Owens
Lecturer in International Business
Tel 5674 : Email M.D.Owens@bradford.ac.uk
Dr Nikolaos Papageorgiadis
Dr Nikolaos Papageorgiadis
Lecturer in Strategic Management
Tel 4784 : Email N.Papageorgiadis1@bradford.ac.uk
 Helen Preece
Helen Preece
Lecturer in Marketing
Tel 4416 : Email H.Preece@bradford.ac.uk
 Shahid Rasul
Shahid Rasul
Lecturer in Entrepreneurship and Innovation
Enterprise learning co-ordinator ThinkBusiness@Bradford
Tel 5681 : Email S.Rasul1@bradford.ac.uk
Professor Jon Reast
Professor Jon Reast
Professor of Marketing
Tel 4357 : Email J.Reast@bradford.ac.uk
 Jean-Marc Trouille
Jean-Marc Trouille
Jean Monnet Chair in European Economic Integration
Director of the Master's in European and International Business Management (EMP)
Tel 4345 : Email J.M.L.Trouille@bradford.ac.uk
Dr Myfanwy Trueman
Dr Myfanwy Trueman
Innovation and Brand Research
Tel 4384 : Email M.Trueman@bradford.ac.uk
Dr Chengang Wang
Dr Chengang Wang
Senior Lecturer in International Business
Director of Studies MSc in International Business and Management
Tel 4378 : Email C.Wang9@bradford.ac.uk
Dr Anna Zueva-Owens
Dr Anna Zueva-Owens
Lecturer in Strategic Management
Tel 4462 : Email A.V.Zueva@bradford.ac.uk

Associate Staff

 Sally Burrows
Sally Burrows
Senior Lecturer in Marketing
Tel 4388 : Email S.Burrows@bradford.ac.uk

Visiting Fellows and Professors

Professor John Balmer
Professor John Balmer
Honorary Visiting Professor of Corporate Marketing
Email J.Balmer@bradford.ac.uk
Professor Arthur Francis
Professor Arthur Francis
Emeritus Professor of Management
4327 : Email A.Francis@bradford.ac.uk
Dr Mary Klemm
Dr Mary Klemm
Senior Visiting Fellow in Strategy
4327 : Email M.S.Klemm@bradford.ac.uk
 Tony Lindley
Tony Lindley
Visiting Teaching Fellow
4324 : Email T.Lindley@bradford.ac.uk
Professor Gary Marsh
Professor Gary Marsh
Visiting Professor in the Economics of Competitiveness
4327 : Email G.Marsh@bradford.ac.uk
Professor Malcolm McDonald
Professor Malcolm McDonald
Visiting Professor of Marketing
4324 :
Professor Nina Reynolds
Professor Nina Reynolds
Honorary Visiting Professor of Marketing
4357 : Email N.L.Reynolds@bradford.ac.uk
Professor Jeryl Whitelock
Professor Jeryl Whitelock
Honorary Visiting Professor of International Marketing
4262 : Email J.Whitelock@bradford.ac.uk

Administrative Staff

 Lynne Lancaster
Lynne Lancaster
Marketing, Strategy and International Business Group Administrator (am only)
Tel 4324 : Email L.M.Lancaster@bradford.ac.uk
 Jackie Parker
Jackie Parker
Marketing, Strategy and International Business Group Administrator (pm only)
Tel 4324 : Email J.A.Parker1@bradford.ac.uk

PhD Students

Salah Alawadhi
Supervised by Prof Frank McDonald/Martin Owens
Thesis title: Attracting foreign Direct Investmen in Kuwaitt: An investigation of the effectiveness of FDI Policy in Kuwait
Email S.Alawadhi@bradford.ac.uk
Eshani Beddewela
Supervised by Dr JM Fairbrass/Prof AT Mohr
Thesis title: An investigation of the corporate responsibility practices amongst MNCs' subsidiaries in Sri Lanka
Iva Bimpli
Supervised by Dr K Fukukawa/Professor NL Reynolds
Thesis title: An examination of the ethical hypostasis of neuromarketing, and the establishment of a model for ethics about it.
Hector Gonzalez Jimenez
Supervised by Dr Kyoko Fukukawa and Dr Fernando Fastoso
Thesis title: Brand value perception differences between local and foreign brands: A generational view of Korea
Monalisa Haque
Supervised by Dr JM Fairbrass/ Dr K Fukukawa
Thesis title: Thesis title: Empirical study of the relationship between headquartersj and subsidiaries of MNCs in a developing country context
AJM Holland
Supervised by Dr. MM Trueman / Dr. K. Fukukawa
Thesis title: Organization identity and internal customer perceptions
Jo-Ting Huang
Supervised by Professor NL Reynolds/Dr F Fastoso
Thesis title: Customer loyalty in Chinese culture
Ziko Konwar
Supervised by Prof F. McDonald/Dr Y Wei
Thesis title: The impact of MNE entry modes on knowledge spillouers in a host country
PY Kwong
Supervised by Prof F McDonald/Dr J Muir
Thesis title: Studying the Determinants of Corporate Brand Equity Management System in Chinese Enterprises
Asif Majid
Supervised by Prof Frank McDonald/Dr Abhijit Sharma
Thesis title: How different types of International Joint Ventures impact on the quantity and quality of Innovation in Emerging Economies
Diara Md Jadi
Supervised by Dr D Ward/Dr A Sharma
Thesis title: The determinants of financial resilience in Insurance Companies
I Nikolaou
Supervised by Dr. S. Bettany/Dr. G. Larsen
Thesis title: Advertising and Entertainment, Adolescent Boys and Young Adults: The case of In-Game Advertising'.
Jeff Overall
Supervised by Dr Kyoko Fukukawa/Dr Mei-Na Lliao
Thesis title: Marketing Ethics: A Western and Eastern Cultural Analysis
NMA Shabsogh
Supervised by Dr. M. Liao/Prof. N. Reynolds
Thesis title: The impact of e WOM source characteristics on purchasing intention
Nattida Srisaracam
Supervised by Dr Kyoko Fukukawa/Dr Ben Kerrane
Thesis title: An exploratory study of self concept, symbolic consumption and brand personality on consumer decision making among young adults: The case of ethical products in Thailand
Michael Woodward
Supervised by Professor Nancy Harding and Dr Gretchen Larsen
Thesis title: Brand image and beyond: Towards describing consumption experiences
Wanyu Zheng
Supervised by Dr D Ward/Dr J Wallace
Thesis title: Efficiency measurement - A Methodological comparative analysis of parametric and non parametric approaches
Huijia Zhi
Supervised by Dr Kyoko Fukukawa and Dr Fernando Fastoso
Thesis title: The management of global advertising effectiveness in China: a cultural perspective