Internationalising Intellectual Property
AIMS
To develop a critical understanding of the significance and implications of intellectual property issues in international business with an emphasis on strategic and managerial issues.
LEARNING OUTCOMES:
1. Knowledge & Understanding
On successful completion of this module you will be able to demonstrate…
i. A critical understanding of intellectual property theory and practice from
the perspective of international managers.
ii. An appreciation of the strategic and managerial importance of intellectual
property to corporate success.
iii. A thorough understanding of how intellectual property is managed and commercialised.
2. Subject-Specific Skills
On successful completion of this module you will be able to...
i. Analyse and conduct the transfer of intellectual property across borders.
ii. Understand international intellectual property activities and evolve appropriate
corporate responses and solutions from industrial and international perspectives.
3. Personal Transferable Skills
On successful completion of this module you will be able to...
i. Analyse data and information, and evaluate their relevance and validity
for corporate decision making
ii. Demonstrate negotiation and teamwork skills related to contractual arrangements
OUTLINE SYLLABUS:
Overview of intellectual property in international business; Fundamentals
of IP;
Political economy and cultural impact on IP; Valuation methods of IP;
International management of IP assets;
International IP strategies;
Global piracy and strategic response;
International negotiation on contracting IP and simulation; Debrief of negotiation
outcomes
Module review
MODULE CO-ORDINATOR
Dr. Mark Van Hoorebeek
Mark possesses a biotechnology and genetics background, having taken a first degree in Biotechnology and Microbiology at the University of Sheffield. After government employment in this sector (MAFF/DEFRA), he continued his studies into the field of law, studying and later teaching at the University of Sheffield. Mark achieved a PhD award in the area of intellectual property and the public private divide and has also completed a Post Graduate Certificate in Management and Leadership in Higher Education. Mark has experience in the full range of university provision from the design, to the delivery and end stage examination at Undergraduate, Masters and Doctoral level and has also led executive education and programme creation initiatives; most recently a new professionally accredited Masters level Architectural and Construction MBA course. He has a wide range of research interests gathered round a common theme of innovation, intellectual property and commercialisation which includes sustainability in building design, nanotechnology and open source technologies. Mark has secured a number of grants in the areas of learning and teaching, specifically in regard to the engagement with business.