Professor David Jobber

BA (Econ) (Manchester) PhD (Bradford) MSc (Warwick)

Emeritus Professor in Marketing

Member of the Marketing, Strategy and International Business group


+44 (0)1274 234354
+44 (0)1274 235680


University of Bradford School of Management
Emm Lane
West Yorkshire

Professor David Jobber

David holds a BA (Econ) from the University of Manchester, an MSc in management and business studies from the University of Warwick and a doctorate from the University of Bradford.

He has worked in marketing and sales for the TI group. Before working at Bradford, David was senior lecturer in marketing at the University of Huddersfield. He has held visiting appointments at the universities of Aston, Lancaster, Loughborough and Warwick, in the UK, and the Victoria University of Wellington, New Zealand.

He was appointed special advisor to the Research Assessment Exercise panel that rates research output from business and management schools. David also has served on the editorial boards of the International Journal of Research in Marketing, Journal of Personal Selling and Sales Management, European Journal of Marketing and the Journal of Marketing Management.

In 2008 David received the Academy of Marketing's Life Achievement award for distinguished and extraordinary services to marketing.

Research interests:

David's specialisms are in marketing information provision, sales management and pricing. He is currently involved in research projects investigating marketing information systems design, sales and marketing relations, and factors linked to successful pricing strategies.

Research projects:

Understanding the factors that affect managerial uncertainty deriving from the


David currently specialises in executive teaching and has taught courses for managers from such international companies as Allied Domecq. the BBC, BP, Bass, Croda International, Kalamazoo, Royal and Sun Alliance, Rolls Royce and Rio Tinto.

In support of teaching, David has written Principles and Practice of Marketing (McGraw-Hill), co-authored Selling and Sales Management (Pearson) and co-authored Foundations of Marketing (McGraw-Hill)

Geographic regions specialist in:

New Zealand


Recent research has been published in such journals as Strategic Management Journal, Journal of Business Research, Journal of Management, and European Journal of Marketing.