Promoting Your Success
The University is keen to celebrate all its research and knowledge transfer (RKT) successes. Promoting your RKT success can bring personal kudos within and outside the University and can attract more external partnership work in your area of expertise, which in turn is beneficial to the University. The University also uses this publicity to attract funding, develop new business relationships, attract students by demostating the quality of our teaching through our research, strengthen existing business relationships, and to encourage further business engagement from academics.Take a look at the RKT marketing Strategy (547kb, pdf).
Research & Knowledge Transfer Support (RKTS) work with Marketing and Communications to ensure, between us, we capture all RKT success and celebrate it in the appropriate way. The process works like this:
- Connect with RKTS so they can support you with your research and knowledge transfer activity (e.g. research grant, consultancy, intellectual property, contract research, events)
- Once a contract has been completely signed off (e.g. RKTS received grant offer letter completed PAF form and signed contract), RKTS will contact you to check wording for your success to include in the news section of the Research and Business Website. Each news post is tweeted about on @BradUniRschKT (please follow us!).
- If your success involves an external organisation, you will be asked to contact that organisation to gain permission from the company to release information about them and the work you are doing for them. Standard work contract terms do not allow the contractor to publicise any detail about the work they are doing for the company. This applies whether a written contract (which is encouraged) has been used or not. So, unless you have a non-standard contract which explicitly states that you have permission, we need to ask the company for written confirmation (an e-mail is OK) that they are happy with it.
- The news content is used by Marketing and Communications to inform the content for the Vice-Chancellor's e-mail Update and Blog. The Vice-Chancellor chooses some of the content from the news section to include in his Update
- The Press Office use the news section to consider stories for inclusion in the University's magazine: News and Views.
- To maximise the impact of this promotion, it helps if academics have up to date Web profiles and information about the area they work in for us to connect to.
If you have questions about this process or need help to raise your academic profile, please contact Helen Horsman, Business Development Officer (Marketing) on h.horsman@bradford.ac.uk or ext. 5195.
