May 2003
News

University Goes for Gold

The University has won two prestigious national awards in the 2002 Heist Awards for Education Marketing.

Marketing Officer (Campaigns) Lynda Isaac was named 'Heist Young Education Marketer of the Year' after receiving the Gold Heist Award 2002. It is the only category where individual achievement is directly recognised and is open to marketers up to the age of 30 who can demonstrate that they have made a contribution to the success of their institution. In this category the judges were looking for individuals who have made an outstanding difference to their institutions through their marketing and public relations work.

The judges noted: "Lynda demonstrated clear understanding of the issues faced by the University and the importance of developing a comprehensive strategy to address those issues. Playing a leading role in two very successful projects, 'Clearing 2002' and 'Bradford Uncovered', Lynda proved her ability to plan, manage and maximise marketing and PR opportunities."

Following her win, Lynda said: "I am delighted for my achievements to be recognised in this way. It is a huge honour. I couldn't have done it without the support of everyone in Corporate Communications and all those staff who gave up their weekends to help on Open Days and at community events."

The University's 2003 Undergraduate Prospectus - which was designed by Harrogate design consultants, Face, and written and edited by the Department of Marketing and Corporate Communications - was also a Gold winner. This is the second year running the University's Undergraduate Prospectus received a Gold award in this category.

Director of Marketing and Corporate Communications, Alison Darnbrough, said: "We're delighted to have won these two Gold awards which reflect the University's commitment to producing information and organising events that are accessible and which encourage participation in higher education.

"The Prospectus is still the most important reference point for potential students choosing where to study so it's great to have external recognition for what we do and also that the contribution of staff like Lynda to the success of an organisation is recognised."

The University was also a finalist in the Strategic Marketing Campaign (UK Student Recruitment), Postgraduate Prospectus and Public Relations Campaign categories.

6 May 2003

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