MULTIMEDIA TEAM ANIMATE DELEGATES

The latest technology in computer animation was demonstrated at a recent conference organised by the Department of Electronic Imaging and Media Communications.

The conference, held at the National Museum of Photography, Film and Television, was organised by the SIMULA project, which is part of Media Tech in association with TDS digital imaging and video technology, and provided a forum for delegates to see the latest developments in dynamic visual signage and information presentation.

The project is part of SIMULA, which is based in the Department of Electronic Imaging and Media Communications. The project offers advice and support to companies in the use of advanced computer graphics software and systems. Support ranges from basic advice and consultancy through to fully developing software and assisting with research.

The work is part-financed through the European Regional Development Fund and has applications in fields such as special effects and animation, computer games, new media IT, and the medical, engineering, and textile industries.

Andy Curtis, SIMULA Project Manager, said: "SCALA software is an integrated multimedia creation, broadcast and playback system which reaches an audience through TV, plasma screens and monitors, satellite cable channels, the Internet or networked PCs.

"It may be the solution to creating TV-like multimedia on the web, CD-ROM or on a network. For example, it is possible to create dynamic full-screen production and show advertising material or customer information at the point of sale, or you can use SCALA to broadcast the content via satellite to whoever you choose on the planet."

During the seminar TDS SCALA experts Ian Edmundson and Sami Younis demonstrated the concepts, versatility and capability that drives the very powerful software.

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