STUDENTS TRIUMPH WITH ON-LINE COMPLAINTS SERVICE

Two innovative students from the University's School of Management have received £5,000 after judges awarded them first prize in a business planning competition.

The aim of the Leeds University Business Planning competition, organised by Ecom Group, was to reward high quality new business ideas.

Business and Management students Helen Jackson, 23, of Batley, Leeds, and Graeme Hutchison, of Harden, near Bingley, (pictured left) impressed judges with their creative idea 'Complain2us.' The concept is based around an on-line complaints handling service which enables companies to outsource their customer complaints facilities.

Graeme and Helen beat off stiff competition, including a team of financial specialists, to win the award. The pair were put forward by tutor Dr Rana Tassabehji.

Helen said: "The idea came about during a brainstorming session with friends. We were convinced it would work, although a couple of people were originally doubtful.

"This is an untouched area - around 90 per cent of customers would prefer to walk away in a shop or restaurant than complain there and then. This service would allow them to complain in the comfort of their own home."

Sponsors of the competition were Ecom Group, Leeds University Business School, KPMG, Business 2.0 magazine, Axiomlab and Metropolitan Venture Partners.

Next >

N&V home | N&V June home | Welcome | Contents | Events | Comments | Corp Comms Home | Uni Home